Design will kill marketing, says Ikea’s former design chief
Marcus Engman is leaving Ikea to run a consultancy that convinces companies to spend their marketing budget on what matters: design.

Lisa Adams, LEED AP ID+C, Senior Interior Designer, HKS; Jonathan Essary, MArch, Computational Designer, HKS; Upali Nanda, PhD, Assoc.AIA, EDAC, ACHE, Director of Research, HKS, Melissa Hoelting, Research, HKS; Giyoung Park, Research, HKS; Lisa Nono, Healthcare Interiors, HKS; Sarah Kleber, Healthcare Interiors, HKS
Lisa Adams, LEED AP ID+C, Senior Interior Designer, HKS; Jonathan Essary, MArch, Computational Designer, HKS; Upali Nanda, PhD, Assoc.AIA, EDAC, ACHE, Director of Research, HKS, Melissa Hoelting, Research, HKS; Giyoung Park, Research, HKS; Lisa Nono, Healthcare Interiors, HKS; Sarah Kleber, Healthcare Interiors, HKS