Design will kill marketing, says Ikea’s former design chief
Marcus Engman is leaving Ikea to run a consultancy that convinces companies to spend their marketing budget on what matters: design.

Yves Behar, Chief Creative Officer, Qin Li, Ilgu Cha, Kristine Arth, Gustav Rehnby, Judy Leung, Sanam Nassirpour
Yves Behar, Chief Creative Officer, Qin Li, Ilgu Cha, Kristine Arth, Gustav Rehnby, Judy Leung, Sanam Nassirpour
Yves Behar, Chief Creative Officer, Qin Li, Ilgu Cha, Kristine Arth, Gustav Rehnby, Judy Leung, Sanam Nassirpour
Yves Behar - Chief Creative Officer, Logan Ray, Qin Li, Evan Sornstein, Hardy Chambliss, Liam Adelman, Jaehoon Jung
Yves Behar, Chief Creative Officer, Qin Li, Ilgu Cha, Kristine Arth, Gustav Rehnby, Judy Leung, Sanam Nassirpour