Design will kill marketing, says Ikea’s former design chief
Marcus Engman is leaving Ikea to run a consultancy that convinces companies to spend their marketing budget on what matters: design.

James Song- Creative Director (project lead); Inbal Etgar- Creative Director; Ethan Imboden- VP, Head of Venture Design; Ryan Wickre- Senior Mechanical Engineer; Ara Acle- Industrial Designer; II Eli Myers- Senior Visual Designer; Jon Grossman- Industrial Designer II; Michael Robertson (former frog)- Strategy Director, Venture Design; Mackenzie Millar (former frog)- Senior Innovation Strategist