Design will kill marketing, says Ikea’s former design chief
Marcus Engman is leaving Ikea to run a consultancy that convinces companies to spend their marketing budget on what matters: design.

Adam Paskow - Industrial design and Product development lead; Ben Kaufman - Head of Commerce; Viresh Chopra - Creative Director; Graham Wood - App Engineer lead; Amir Shaikh - Digital Product Manager; Talia Halperin - Commerce strategy and project management; Claire King - Culinary Lead; Larry Portaro - GE Appliance Product development; Dong Soo Shin - GE Appliance Engineering and Production