Design will kill marketing, says Ikea’s former design chief
Marcus Engman is leaving Ikea to run a consultancy that convinces companies to spend their marketing budget on what matters: design.

Johan Liden, CCO; Brett Tom, Director of Industrial Design; Stephen Christopher, Director of Industrial Design; Eric Call, Industrial Designer; Danvu Nguyen, Industrial Designer; Kyle Laidlaw, Junior Industrial Designer.
Johan Liden, CCO; Felix De Voss, Design Director; Nick Burrows, Associate Director, Industrial Design; Eric Call, Industrial Designer