Design will kill marketing, says Ikea’s former design chief
Marcus Engman is leaving Ikea to run a consultancy that convinces companies to spend their marketing budget on what matters: design.

ARCHIVE Global Peter Williams - Founder Riksum Kazi - Chief of Staff Sarah Ruel-Bergeron - Project Manager Raquel Arias-Camison - Project Monitoring and Impact Evaluation Officer Jimi Patel - Research/Grants Officer Claire Weil - Global Health Corps Fellow: Impact and Evaluation Officer Charlotte Burch - Projects Officer Taylor Klinkel - Global Health Corps: Health and Housing Design Officer Grimshaw Bill Horgan, Partner Eric Johnson, Project Manager Mehnaj Tabassum, Architectural Designer Max Dowd, Architectural Designer ADESH (Association of Development for Economic and Social Help) Subrato Dey – Executive Director Yeakub Nabi – Program Director Anthony Gain – Coordinator Mina Afrose – Accounts Officer Issa M. Samadder – Communications Officer Monera Akter – Program Officer Nasrin Akter – Program Officer Kanchan Rani Das – Development Officer Anawer Hossain – Development Officer BRAC James P. Grant School of Public Health Malabika Sarker, MBBS, MPH, PhD, Professor and Director of Research, Epidemiologist and Mixed-method Expert. Atonu Rabbani, PhD, Associate Professor of Economics, Economist and Impact Evaluation Expert. Syeda Tahmina Ahmed, BArch. Research Assistant, Research Manager, Data Analyst. Mushfiqur Rahman, BBA, MA (Economics, on-going). Survey Designer, Data Quality Manager and Analyst. External BRAC Team Dr. Hamida Khanum, Department of Zoology, University of Dhaka) Dr. Sangita Ahmed (Department of Microbiology, University of Dhaka)