Design will kill marketing, says Ikea’s former design chief
Marcus Engman is leaving Ikea to run a consultancy that convinces companies to spend their marketing budget on what matters: design.

Alex Schleifer (VP of Design); James Goode (Managing Director); Tony Hogqvist (Executive Creative Director); Karri Saarinen (Design Lead); Benjamin Wilkins (Design Technology Lead); Derek Chan (Creative Lead); Lucas Smith (Design Tools Manager); Salih Abdul-Karim (Design Lead); Magen McAfee (Editorial Producer); Takahiro Kawaguchi (Experience Design Manager); Sola Biu (Creative Strategy Manager); Ian Rowe (Sound Designer); Jack Hone (Experience Designer); David Hong (Experience Design Lead); Cecil Odom (Design Program Manager); Robyn Weatherby (Project Manager); Anastassia Babanskaia (Project Manager); Michael Smith (Writer); Dalton Maag: Tom Foley (Creative Director); Fernando Caro (Designer); Bruno Mello (Designer); Marlon Brand (Project Manager)
Brandon Withrow (iOS Software Engineer), Gabriel Peal (Android Software Engineer), Salih Abdul-Karim (Motion Designer), Hernan Torissi (Web Software Engineer)
Benjamin Wilkins (Design Technologist), Jon Gold (Design Technologist)
Aaron Taylor Harvey (Environments Creative Director, Design)Brendan Williams (Environments Designer, Design)WRNS Studio: Architect of Record