Design will kill marketing, says Ikea’s former design chief
Marcus Engman is leaving Ikea to run a consultancy that convinces companies to spend their marketing budget on what matters: design.

Joe Sullivan, Project Sponsor and Solution Requirements, Aerial; Jeff Brooks, Project Sponsor and Solution Requirements, Aerial; Julia David, Business Analysis, LDS; Archana Mahalingam, User Experience, LDS; Jerilyn MacLaren-Hall, User Experience, LDS; Courtney Villanova, Visual Design, LDS; Dave Pfeiffer, Visual Design, LDS; Jeremy Thompson, Digital Architecture, LDS; Dan Brady, Digital Architecture, LDS; Hemant Patel, Digital Architecture, LDS; Nathan Sullivan, Technology, Aerial