Design will kill marketing, says Ikea’s former design chief
Marcus Engman is leaving Ikea to run a consultancy that convinces companies to spend their marketing budget on what matters: design.

Design Architect: Allied Works Architecture Design-Build Contractor: Nomura Co., Ltd Interior Designer: Allied Works Architecture
Matthew Prince, Cloudflare Co-Founder & CEO; and Cloudflare’s cryptography team, lead by Nick Sullivan
David Aycan - Managing Director; Sean Tang - Quantitative Organization Designer; Joshua Lavra - Product Lead; Lauren Carter - Product Manager; Sophie Chow - UX Designer; Josh Schwartzman - Software Developer; Dave Kaplan - Software Developer; Marco Segreto - Software Developer; Diana Lyman - Sales and Marketing Director; Anthony Stimola - Senior Designer
Philippe Pare (Design Director), Danielle Benz (Project Designer), Eugene Lee (Project Designer, Visualization Lead), Devan Porter (Project Architect), Karla Avila, Fabiola Catalan, Ana Ganovic, Christian Poppell, Jenny Ogasawara, Joanne Chan, Ndemina Abbiyesuku (all Design Team)
Jen Langan, Senior Director, Mobile Computing Product Marketing, Samsung Electronics America
Creators: Vitra in collaboration with Edward Barber and Jay Osgerby
Primo Orpilla, Perry Stephney, Rita Bradley Sarah Dzubia, Olivia, David Hunter, Alfred Socias, Alex Bautista
Aaron Taylor Harvey (Environments Creative Director, Design)Brendan Williams (Environments Designer, Design)WRNS Studio: Architect of Record
D'Arcy Arthurs, Perkins+Will Toronto/Ottawa, Managing Principal Joe Connell, Perkins+Will Chicago, Project Team / Managing Principal Matthew Johnston, Perkins+Will Toronto/Ottawa, Project Team / Managing Principal / Project Manager Jennifer Carzoli, Perkins+Will Chicago, Project Manager Robert Currie, Perkins+Will Hamilton, Project Team / Project Manager Sara Barrett, Perkins+Will Chicago, Project Team Wade Brown, Perkins+Will Hamilton, Project Team Mary Anne Bull, Perkins+Will Toronto/Ottawa, Project Team Stan Bury, Perkins+Will Hamilton, Project Team Audrey Caron, Perkins+Will Toronto/Ottawa, Project Team Lauren Clack, Perkins+Will Toronto/Ottawa, Project Team Nicholas Cross, Perkins+Will Toronto/Ottawa, Project Team Madelyn Delgado, Perkins+Will Chicago, Project Team Ivan Desroches, Perkins+Will Toronto/Ottawa, Project Team Joanne D'Silva , Perkins+Will Toronto/Ottawa, Project Team Sara Feigl, Perkins+Will Chicago, Project Team Kat Forget, Perkins+Will Toronto/Ottawa, Project Team Andrew Frontini, Perkins+Will Toronto/Ottawa, Project Team Mark Ganassin, Perkins+Will Hamilton, Project Team Patrick Grzybek, Perkins+Will Chicago, Project Team Catarina Guimaraes, Perkins+Will Chicago, Project Team Gavin Guthrie, Perkins+Will Toronto/Ottawa, Project Team Julia Hansen, Perkins+Will Hamilton, Project Team Becky Hinss, Perkins+Will Chicago, Project Team Stephen Kolacki, Perkins+Will Chicago, Project Team Adrienne Kromm, Perkins+Will Toronto/Ottawa, Project Team Cameron Laabs, Perkins+Will Chicago, Project Team Martin Lariviere, Perkins+Will Toronto/Ottawa, Project Team Lara Leskaj, Perkins+Will Chicago, Project Team Bridget Lesniak, Perkins+Will Chicago, Project Team Ranee Leung, Perkins+Will Toronto/Ottawa, Project Team Jay Lim, Perkins+Will Toronto/Ottawa, Project Team Michelle Malecha, Perkins+Will Chicago, Project Team Michael Margulis, Perkins+Will Chicago, Project Team Austin Modern, Perkins+Will Chicago, Project Team Smita Modi, Perkins+Will Chicago, Project Team Alan Mortsch, Perkins+Will Toronto/Ottawa, Project Team Ali Navid-Bakhsh, Perkins+Will Toronto/Ottawa, Project Team Luc Nugent, Perkins+Will Toronto/Ottawa, Project Team Clayton Payer , Perkins+Will Toronto/Ottawa, Project Team John Pellegrino, Perkins+Will Hamilton, Project Team Donald Peters, Perkins+Will Toronto/Ottawa, Project Team John Potter, Perkins+Will Toronto/Ottawa, Project Team Anthony Prince, Perkins+Will Chicago, Project Team Talayeh Rad, Perkins+Will Toronto/Ottawa, Project Team Shari Roberts, Perkins+Will Hamilton, Project Team Nilakshi Roy, Perkins+Will Toronto/Ottawa, Project Team Courtney Ruhl, Perkins+Will Chicago, Project Team Murali Selvaraj, Perkins+Will Corporate, Project Team Angelo Sferrazza, Perkins+Will Hamilton, Project Team Peter Shupe, Perkins+Will Hamilton, Project Team Werner Sommer, Perkins+Will Toronto/Ottawa, Project Team Paula Swanborough, Perkins+Will Hamilton, Project Team Jason Sweers , Perkins+Will Hamilton, Project Team Stephen Van Der Meer, Perkins+Will Toronto/Ottawa, Project Team Robert Van Lin, Perkins+Will Toronto/Ottawa, Project Team Fred Vermeulen, Perkins+Will Hamilton, Project Team Sarah Wybenga, Perkins+Will Hamilton, Project Team Debbie Young, Perkins+Will Toronto/Ottawa, Project Team Matthew Zelensek, Perkins+Will Chicago, Project Team Prithy Ahmed, Perkins+Will Toronto/Ottawa, Marketing Kyler Queen, Perkins+Will Chicago, Marketing Rose Rochon-Ansley, Perkins+Will Hamilton, Marketing
Rick Cook, Founding Partner; Mark Rusitzky, Partner; Darin Reynolds, Partner; Bethany Borel, Associate; Sue Biolsi; Zach Gryzbowski
Mackenzie (interior); Autodesk Facilities Project Team (client); Jenny Lum (Sr. Program Manager); Jennifer Walwyn (Project Manager); Fortis Construction (general contractor)
Brad Sherman - Partner, Float Studio; Nina Etnier - Partner, Float Studio; Dirk Pause - Senior Architectural Designer, Float Studio; Janelle Fallon - Junior Designer, Float Studio; Sirada Laomanutsak - Junior Architectural Designer, Float Studio
Pete Sena - CEO of Digital Surgeons & Owner/Partner, Eric O'Brien - Owner/Partner, David Salinas - Owner/Partner, Mark Dillon - Owner/Partner, JoHannah Hamilton - Community Director & COO, John Petrafesa - CFO of Digital Surgeons, Jaime Laufer - Director of People Operations, Mila McKeown - Accounting Manager, Amy McCaffrey - Operations Assistant, James Dowd - Story Director
Co-designers of HiLo, Seth Murray and Bret Recor + Box Clever
Designed by Nacho Martin Phd. Architect. Construction Company: Fast & Furious Production Office SL. Prototyped at IED Innovation Lab. Powered by IED (Instituto Europeo di Design)
Anne Papageorge, University of Pennsylvania; David Hollenberg, University of Pennsylvania; Ed Datz, University of Pennsylvania; Steve Becker, University of Pennsylvania; Paul Sehnert, University of Pennsylvania; Jennifer A. Rizzi, University of Pennsylvania; Matthias Hollwich, Hollwich Kushner; Marc Kushner, Hollwich Kushner; Robert May, Hollwich Kushner; Caitlin Swaim, Hollwich Kushner; Daniel Selensky, Hollwich Kushner; SJ Kwon, Hollwich Kushner; Alda Ly, Hollwich Kushner; Kate Scott, Hollwich Kushner; Amanda Azzahra, Hollwich Kushner; Fan Zhang, Hollwich Kushner; Gangandeep Singh, Hollwich Kushner; Ignas Kalinauskas, Hollwich Kushner; Jordan Doane, Hollwich Kushner; Jessica Knobloch, Hollwich Kushner; Patrick Herron, Hollwich Kushner; Taesoo Kim, Hollwich Kushner; Petar Mattioni, KSS Architects; Pamela Rew, KSS Architects; Joseph Alperstein, KSS Architects; David Von Stappenbeck, KSS Architects; Jessica Mangin, KSS Architects; Gail Milano, KSS Architects; David Rubin, Land Collective; Avery Sell, Land Collective; Lou Arencibia, Land Collective; William Belcher, Land Collective; Taylor Burgess, Land Collective; Nicholas Denney, Land Collective; Michelle Woods, Land Collective; Jonathan Friedan, Ballinger; Angela M. Fante, Ballinger; Russell Neithammer, Jr., Ballinger; Michael Radio, Ballinger; Monica Kriebel, Ballinger; Elizabeth Young, Ballinger; Kimberly Cunningham, Ballinger; Dennis Meskill, Ballinger; Philip Kerschner, Ballinger; Louis Menapace, Ballinger; Hunter Tura, Bruce Mau Design; Tom Keogh, Bruce Mau Design; Jordan Bischoff, Bruce Mau Design; Elvira Barriga, Bruce Mau Design; Cristian Ordonez, Bruce Mau Design; Brett Andersen, Focus Lighting; Juan Pablo Lira, Focus Lighting; Jenny Nicholas, Focus Lighting
Segment founder and CEO, Peter Reinhardt; Segment Vice President of People and Places, Adriana Roche; Segment Vice President of Engineering, Tido Carriero
Heather Dubbeldam - Principal Architect; Scott Sampson - Project Manager; Andrew Snow - Architectural Designer; Marcel Dion - Lighting Designer; Kathryn Walter - Felt Installation Artist; Paul Kozak - Pegboard fabricator; Shai Gil - Photographer
Gabriel Dawe, Artist Roby Isaac, Vice President of Commercial Design Amanda Swindall, Commercial Marketing Director
Developer: Forest City NY; Architect: WEISS/MANFREDI; Engineers: Thornton Tomasetti, Jaros, Baum & Bolles; General Contractor: Tuner Construction
David Galullo, CEO, Chief Creative Officer; Derrick Prodigalidad, Team Lead; Sam Gray, Creative Director; Daniela Covarrubias, Designer; Rosela Barraza, Designer; Sarah Devine, Account Director; Andrew Ashey, Senior Designer; Lucia Matioli, Creative Director; Alex Adamson, Senior Designer