Design will kill marketing, says Ikea’s former design chief
Marcus Engman is leaving Ikea to run a consultancy that convinces companies to spend their marketing budget on what matters: design.

Jon Jackson - Partner, Design; Tiago Luchini - Partner, Technology; Dever Thomas - Design Director; Laura Pence Ambrose - Group Design Director; Michael Evans - Director of Product Management; Fernando Andrade - Technology Director; Virginie Delannoy - Associate Design Director; Andrew McBride, JP Lages - Design Lead; Juliana Gaiba, Brian Nguyen, Sang Kim - Senior Designer; Elizabeth Gaynor, Julie Basque - Senior Product Manager; Wesley de Souza, Marko Niciforovic, Josh Rounsville, Matt Sacks, Jay Moretti - Senior Developers; Glauber Sampaio, Marco Vincit - Designer; Owen Herterich, Elizabeth Morrison, Gaston Figueroa - Developer; Aniket Sharma, Denise Miceli - Senior QA; Mila Rudnouskaya, Olesia Velychko - QA analyst
PRODUCT Andreas Gross, Group Product Manager Tyler Swartz, Senior Product Manager Karen Scruggs, Product Manager Emon Motamedi, Product Manager Diana Chow, Product Manager JK Ogungbadero, Lead Product Manager DESIGN & RESEARCH Diego Perez, Head of Product Design Benjamin Rush, Senior Manager, UX Design Lauren Kelly, Senior UX Designer Derek Hunten, Senior UX Designer Jonathan Chow, Senior UX Designer Peter Allen, Senior UX Designer Sam Stratton, UX Designer Amulya Aradhyula, UX Researcher Ajit Krishna, Senior Manager, UX Research Tavish MacLellan, Brand Creative Director Dante Orpilla, Senior Designer Christine Villanueva, Illustrator ENGINEERING Anand Mariappan, Senior Director of Engineering Niranjan Ramadas, Senior Engineering Manager Jesjit Birak, Senior Engineering Manager Ryan Schwers, Front End Architect Abhishek Prabhudesai, Senior Software Engineer Filipe Romancini, Senior Software Engineer Jared Strate, Senior Software Engineer Kyle Newkirk, Senior Software Engineer Matt Lee, Senior Software Engineer Rich McKinley, Senior Software Engineer Robert Fruchtman, Senior Software Engineer Zean Tsoi, Senior Software Engineer Adam Winn, Software Engineer Analisa Nazari, Software Engineer Hunter Hodnett, Software Engineer James Edwards, Software Engineer Kelly Hutchison, Software Engineer Mayank Jain, Software Engineer Sam Carow, Software Engineer Saurabh Patwardhan, Software Engineer Shaquille Johnson, Software Engineer Sukhada Kulkarni, Software Engineer Ray Ziai, Product Analytics Engineer Michael the Intern
Chris LoSacco -- Managing Partner; Ian Hall -- Senior Product Manager; Will Denton -- Product Designer; Matthew Famularo -- Product Designer; Gina Trapani -- Director of Engineering; Shawn Kelly -- Senior Engineer; Alexi Akl -- Senior Engineer; Adam Pash -- Director of Engineering; Nick Beattie -- Senior Engineer
Tito Bottitta - Creative Director; Chris Plummer - Lead Engineer; Mitchell Gates - Engineer; Emily Theis - Producer; Keri O'Brian - Designer; James Muspratt - Designer
Josh Goldblum: Executive Creative Director; Kim Quinn: Designer; Nick Greenwalt: Motion; Liz Quann: Producer; Chris Arasin: Developer; Wyatt Glennon: Designer; Jillian Hammer: Designer; Madeleine Osborn: Content Developer; Ksenia Dynkin: Content Developer; Liz Russell: Content Developer
Scott Dasse - Creative Director; Kim Miller - Lead Designer; Jon Heller - Engineer; Emily Theis - Producer; Mike Swartz - Designer
Paul Llanos - Director of Virtual Design; Ujjal Pathak - Principal Product Manager
M. Scott Havens, Global Head of Digital, Bloomberg Media Group; Mindy Massucci, Global Head of Content, TicToc by Bloomberg; Catherine Taibi, Senior Editor, Audience, TicToc by Bloomberg
Dania El Hassan, Product Manager; Vince Bohner, UX Manager; Lorne Trudeau, UX Architect; Scott Price, UX Lead; Cameron Westland, Software Architect; Albert Szilvasky, Software Architect; Martin Alonso, Engineering Lead; Rebecca Pariser, Visual Design
Mohan Ramaswamy - Partner, Strategy; Thadeu Morgado - Partner, Design; Laura Pence Ambrose - Group Design Director; Ian Lyckland - Product Management Lead; Gustavo Balestraci - Design Lead; Juliana Gaiba, Joris Rigerl, Felipe Victor, Lucas Teixeira - Senior Designer; Rafael Lucas - Designer
Project team: Matias Vaara, Lead Service Designer, Idean Jori Larres, Interaction Design, Idean Maria Kokko, Visual Design, Idean Minna Karvonen, Project Management, Idean Susanna Laanikari, Project Management, Idean Anni Uimonen, Sr Project Manager, Idean Mark Kyander, Director of Growth and Strategy, Idean Mika Paulasaari, Sr UI Developer, Idean
NBC News Product Management: Sarika Dani, Brett Mickelson, Phil Zepeda, Michael Small; NBC News Design: Shezad Morani, Kriss Chaumont, Julie White; NBC News User Research: David Torchiano, Jessica Mailloux; NBC News Engineering: Stephen Baldwin, Wayne Warner, Max Peterson, Michael LaBue, Kaitlyn Reese, Alex Fiuk, Imran Ansari, Anthony Baker, Joby Joseph, Walker Malling, Wilson Wang, Peter Symuleski, Jeremy Fletcher, Yasin Ali, Didarul Amin, Chaz Cheadle, Rohini Radhamanalan, Geetha Muthyam, Lakshmikanth Nagarajan; NBC News Editorial: Anna Brand, Matthew Grimson Additional NBC News staff: Patrick White, Anna Thomas, Dan Callan, Mary Ryu, Stephanie Eldridge; Code and Theory: Moritz Kettler, Sarah Ozdamar, Paul Simoneschi, Chenta Yu, Nicole Gavrilles, Marc Rabinowitz, Rafa Torres, Joe Crook, Chris Ewen, Juan Cortes, Adam Cantwell, Eric Willenson, David Whitely, Ben Berenston, Berkeley Bethune, Melissa Kim, Zvi Epner; Moritz Gimbel, VP of Product & Design.
Tito Bottitta - Creative Director; Kim Miller - Lead Designer; Jon Heller - Lead Engineer; Ali Aas - Designer; Cameron Stewart - Producer
Rami Alayan - UX Design; Peter Perceval - Visual/motion design; Natalie Caudell - Visual design; David Levinson - Art director; Tom Waterton - Content writer; Terry Bleizeffer - Project manager; Sean Stopnik - Development lead; Stephane Rodet - Front-end, back-end development; Rudy Pena - Front-end development; Amber Stickel - Front-end development; YeePin Yheng - Front-end development
Leesa Wytock, Group Director, Experience, Courtney Canale, Director, Experience, James Barnes, Senior UX Strategist, Elizabeth Motolese, Senior Designer
Chenta Yu – Code and Theory – Group Creative Director, Design Mortiz Kettler – Code and Theory – Creative Strategy Director Nicole Gavrilles – Code and Theory – Senior Visual Designer Rafa Torres – Code and Theory – User Experience Designer Marc Rabinowitz – Code and Theory – Director of User Experience Moritz Gimbel – NBC – Vice President, Product Shezad Morani – NBC – Creative Director Sarah Ozdamar – Code and Theory – Senior Producer
Benjamin De Cock - Design Lead, Stripe; Philipp Antoni - Designer, Stripe; Bill Labus - Designer, Stripe; Malthe Sigurdsson - Head of Design, Stripe
Dave Fanger, CEO and Founder of Swell Investing; Teresa Orsolini, Nicole White, Yasmine Molavi, Sarah Rienhoff, Jack Eisenberg, Arianna Savant
SVP, EDITORIAL, Anna Holmes EDITOR, Reyhan Harmanci EDITOR, PHOTOGRAPHY & VISUALS, Caroline Smith DEPUTY, PHOTOGRAPHY & VISUALS, David Barreda SENIOR ART DIRECTOR, Brent Rollins EXECUTIVE PRODUCER, DIGITAL, Mona Panchal EXECUTIVE PRODUCER, PRODUCTION, Jennie Bedusa EDITOR, SOCIAL & DISCOVERY, Gabriel Boylan DEPUTY, SOCIAL & DISCOVERY, Man Bartlett VIDEO PRODUCER/EDITOR, Mahalia Cohen