Design will kill marketing, says Ikea’s former design chief
Marcus Engman is leaving Ikea to run a consultancy that convinces companies to spend their marketing budget on what matters: design.

Davin Stowell - Design Director, Tucker Viemeister - Designer, Michael Callahan - Designer
David Oakey - Designer exclusive to Interface; Janine Benyus - Biomimicry Institute
Yiying Lu (Original Artist) & Global Audiences including: 3D kinetic sculpture by Hilary Talbot from Canberra, Australia () Street Art by @smartcrew in the New York City, NY, United States Lego Whale by Bjarne Tveskovby, an Ex-pro LEGO Space designer from Copenhagen, Denmark Tattoo by @critter from Florida, United State Beer Label Contest held by @TweetHunt_orgz Fail Whale Martini by Shorty Awards
Gregg Buchbinder - CEO, Emeco; Magnus Breitling - Head of Product, Emeco
Ben Gott, Founder of Boxed Water and Daryn Kuipers, CEO of Boxed Water
Mark Rios, Anthony Paradowski, Greg Kochanowski, Sebastian Salvado, Samantha Harris, Jessa Chisari, Mike Cheng, John Fishback, Carolyn Sumida
Lisa Smith — Design Director; Mads Poulsen — Senior Designer; Melissa Scott — Senior Designer; Alvin Aronson — Designer; Jeanette Abbink — Designer; James Kape — Designer; Mike Abbink — Typography; Johnny Selman — Illustrator; Kate Nielsen — Account Manager; Jessica Chalifoux — Account Manager; Sam Wilson — Strategy Director
2x4 team: Michael Rock, Partner, Executive Creative Director Sung Joong Kim, Creative Director Albert Lee, Director, Branding Jeffrey Ludlow, Director, Environments Evan Allen, Senior Design, Environments Jessica Dobkin, Senior Designer, Environments Partners: Diller Scofidio +Renfro, Design Architect Fox and Fowle, Executive Architects Gensler, Executive Architect L’Observatoire, Lighting
Michael Grove, Principal Landscape Architect; Dennis Pieprz, Principal Urban Designer; Isabel Zempel, Principal Landscape Architect; Nishant Lall, Urban Designer; Laurent Degryse, Client Advisor; Guy Desmidt, Client Advisor
Ron Krueck – Co-lead designer Mark Sexton – Co-lead designer Tom Jacobs – Project Architect Halvorson & Kaye – Structural Engineer Environmental Systems Design – MEP Schuler & Shook – Lighting Shen Milsom & Wilke – Technology Crystal Fountains – Fountain Consultant W.E. O’Neil Construction – General Contractor
Gadi Amit, President and Principal Designer, NewDealDesign Yoshi Hoshino, Master Designer, NewDealDesign Nichole Towler, Laura Bucholtz, Barbara Stettler of NewDealDesign for FitBit Inc.
Microsoft Office Engineering Teams
Jordan Crane, Design; Karl Heiselman, Design; Paige Reilly, Account Manager; Mike Abbink, Design; Brian Boylan, Mentor