Design will kill marketing, says Ikea’s former design chief
Marcus Engman is leaving Ikea to run a consultancy that convinces companies to spend their marketing budget on what matters: design.

THE TEAM: Dan Gallagher AIA and Nader Tehrani, NADAAA Susan Gottesfeld, Executive Vice President, The Osborne Association Karen Kubey, Urbanist Susan Opotow, Professor in the Sociology Department at John Jay College of Criminal Justice and in the PhD program in Critical Social/ Personality Psychology at The Graduate Center, City University of New York Jayne Mooney, Associate Professor in the Sociology Department at John Jay College of Criminal Justice and in the PhD programs in Sociology, Criminal Justice, and Women’s Studies at The Graduate Center, City University of New York The team was greatly assisted through the work of: Ergys Hoxha. Alex Diaz and Nicole Sakr, NADAAA Friedericke Windel, The Graduate Center, City University of New York. Waheeda Sohan and Darrin Brown, Osborne Association Lisa Tsang, Maryaca Lopez, Jeff Hyman, and Brett Firfer, Ricci Greene Associates IN PARTNERSHIP WITH: Van Alen Institute The Independent Commission for New York City Criminal Justice and Incarceration Reform
Caroline Sinders, Lead Designer; Trevor Bolliger, Project Manager; David Barratt, Developer; Dayllan Maza, Developer; Sydney Poore, Community Advocate
A joint venture of KieranTimberlake, Sam Circle Venture, and Bakeri Group
Jifei Ou Project Lead, Instructor; Tangible Media Jie Qi, Instructor, Lifelong Kindergarten Artem Dementyev; Instructor, Responsive Environment; Amos Golan, Student, Tangible Media; Ani Liu, Student, Design Fiction; Daniel Oran, Student, Synthetic Neurobiology; Donald Derek, Student, Responsive Environment; Guillermo Bernal, Student, Fluid Interfaces; Laya Anasu, Student, City Sciences; Miguel Perez, Student, Playful Systems
John Buckley, Frank Long, Henry Poskitt, Michelle Murphy, Aiden Kenny, Manasi Shetye, Frank Gaine, Andrew Newman, Mark McNally, Michelle Mulvey, Eoghan Dalton, Cormac Reidy, Andrea Beaumont, Jorge Caballero, Mariana Spangnvolo, David Galligan, Caroline Anderson
Ran Zhao (Designer); Samantha Neufeld (User Researcher); Jeanne Parson (Audio designer); Rob Frye (Interaction Designer); Anirudh Koul (Founder and Researcher); Saqib Shaikh (Tech Lead); Eugene Seleznev (Software Engineer); Meher Kasam (Software Engineer); Harrison Wray (Software Engineer)
ARCHIVE Global Peter Williams - Founder Riksum Kazi - Chief of Staff Sarah Ruel-Bergeron - Project Manager Raquel Arias-Camison - Project Monitoring and Impact Evaluation Officer Jimi Patel - Research/Grants Officer Claire Weil - Global Health Corps Fellow: Impact and Evaluation Officer Charlotte Burch - Projects Officer Taylor Klinkel - Global Health Corps: Health and Housing Design Officer Grimshaw Bill Horgan, Partner Eric Johnson, Project Manager Mehnaj Tabassum, Architectural Designer Max Dowd, Architectural Designer ADESH (Association of Development for Economic and Social Help) Subrato Dey – Executive Director Yeakub Nabi – Program Director Anthony Gain – Coordinator Mina Afrose – Accounts Officer Issa M. Samadder – Communications Officer Monera Akter – Program Officer Nasrin Akter – Program Officer Kanchan Rani Das – Development Officer Anawer Hossain – Development Officer BRAC James P. Grant School of Public Health Malabika Sarker, MBBS, MPH, PhD, Professor and Director of Research, Epidemiologist and Mixed-method Expert. Atonu Rabbani, PhD, Associate Professor of Economics, Economist and Impact Evaluation Expert. Syeda Tahmina Ahmed, BArch. Research Assistant, Research Manager, Data Analyst. Mushfiqur Rahman, BBA, MA (Economics, on-going). Survey Designer, Data Quality Manager and Analyst. External BRAC Team Dr. Hamida Khanum, Department of Zoology, University of Dhaka) Dr. Sangita Ahmed (Department of Microbiology, University of Dhaka)
Ryan Gist, Mike Knuepfel, Mindy Abbruzzi, Roxanne Tully, Tim Connelly, Monte MacDiarmid, Melisa Lopardo, Anton Ljunggren, Tracy Van Dyk.
Design— Johanne Holm-Jensen and Mia Behrens Copenhagen, DENMARK; Digital fabrication— Anders Wilhelmsen Copenhagen, DENMARK; Concept & Strategy— SPACE10 Copenhagen, DENMARK; space10.io @space10_journal Website— Norgram Copenhagen, DENMARK; Mathias Høst Normark, Design Director Norgram, Sebastian Gram, Design Director Norgram
Joe Sullivan, Project Sponsor and Solution Requirements, Aerial; Jeff Brooks, Project Sponsor and Solution Requirements, Aerial; Julia David, Business Analysis, LDS; Archana Mahalingam, User Experience, LDS; Jerilyn MacLaren-Hall, User Experience, LDS; Courtney Villanova, Visual Design, LDS; Dave Pfeiffer, Visual Design, LDS; Jeremy Thompson, Digital Architecture, LDS; Dan Brady, Digital Architecture, LDS; Hemant Patel, Digital Architecture, LDS; Nathan Sullivan, Technology, Aerial
Amy Peterson, Co-Founder, Rebel Nell; Diana Russell, Co-Founder, Rebel Nell
Head of Design: David Turner and Bruce Duckworth; Creative Directors: Sarah Moffat, David Turner and Bruce Duckworth; Designers: Britt Hull and Robert Williams; Lead Production: Craig Snelgrove
ICON: Co-founder and CEO, Jason Ballard; Co-founder, Evan Loomis; Co-founder and CTO, Alex Le Roux New Story (non-profit partner on project): CEO, Brett Hagler, Co-founder and Head of Operations, Alexandria
Lucas Joppa, Chief Environmental Scientist at Microsoft (Leads AI for Earth); Ranveer Chandra, Principle Researcher at Microsoft (Leads FarmBeats)
Jack Harrison-Quintana, Grindr; Afsaneh Rigot, Article 19
Adam Reineck, Design Director, Nathalie Collins, Interaction Design Lead; Ethan Klein, Engineering Lead; Natalia Sourdis, Senior Interaction Designer; Daniel Feldman, Engineering Lead; Jen Rose, Senior Design Lead; Barry Lachapelle, Senior Interaction Designer; John Collery, Senior Business Designer
Rick Cook, Founding Partner; Pam Campbell, Partner; Ciarán Conlon
NYC Mayor’s Office of Economic Opportunity: Ariel Kennan, Director of Design and Product (former); Mari Nakano, Director of Design; Caroline Bauer, Studio Manager; Tim Reitzes, Designer; Emily Herrick, Designer. Citi Community Development: Eileen Auld, New York Tri-State Market Director; Frances Liu, Vice President, New York Tri-State Market; Gregory Schiefelbein, Senior Vice President, New York Tri-State Market; Marshall Sitten, Vice President, Communications and Service Design
Bob Winter, Partner, Executive Creative Director; Denison Kusano, Creative Director; Evan Thompson, Creative Director; Andrea Dunn, Designer; Corey Roach, Associate Director of Technology; Sari Rowe, Print Production; Alex Fine, Illustrator; Ryan Paul, Director of Project Management; Lisa Plachy, Associate Creative Director; Mark Rowland, Concept Development; Elizabeth Hancock, Concept Development; Erin Amico, Concept Development
R/GA London - Agency; Google Brand Studio - Co-Agency; UNCHR - Client