Design will kill marketing, says Ikea’s former design chief
Marcus Engman is leaving Ikea to run a consultancy that convinces companies to spend their marketing budget on what matters: design.

Landini Associates design firm (designed interior) McDonald's design team (designed kitchen)
Christiane Lemieux, CEO and Founder of The Inside Britt Caputo Bunn, COO at The Inside Danielle Walish, Senior Design Director at The Inside Zoli Karpi, Contractor
Adidas – Paul Gaudio, SVP Creative Direction Adidas – Kate Maher, Senior Director Retail Concept Creation Adidas – Jeff Boylan, Director of Construction Gensler NY – John Bricker, Creative Director Gensler NY – Kathleen Jordan, Principal Gensler NY – Amelia Falco, Design Director Gensler NY – Katharine O’Toole, Project Manager Gensler NY – Alexia Beghi, Designer Gensler NY – Tristan Davison, Designer Gensler NY – Caroline Lemoine, Designer Gensler NY – Andrew Herbst, Project Architect Gensler NY – Tony Rambrich, Job Captain Checkland Kindleysides – Jeff Kindleysides, Partner Checkland Kindleysides – Hannah Shepard, Project Manager Checkland Kindleysides – Joe Keating, Creative Director Checkland Kindleysides – Steven Ubsdell, Designer Checkland Kindleysides – Clive Hunt, Designer JT Magen – Vincent Ryan, Vice President Fiskaa – Timothy Kinneman, Mechanical Engineer Rosenwasser/Grossman Consulting Engineers – Danny Jadeja PE, Structural Engineer Gilsanz Murray Steficek LLP – Joe Mugford PE, Façade Structural Engineer Lighting Workshop – Doug Russell, Lighting Designer
Antony Ribot, Tara Etherington, Brad Legge, Luis Abreu, Ben Breckler, Brenda Montes
Jared Schiffman (Founder and CTO), Ivana Basic (Design Director) and Corinne Krishnan (Project Manager), Sarah Jaxheimer (Director, Omni Channel Marketing)