Design will kill marketing, says Ikea’s former design chief
Marcus Engman is leaving Ikea to run a consultancy that convinces companies to spend their marketing budget on what matters: design.

Owen Hissey, Lead Industrial Designer; Stefan Dzisiewski-Smith, Head of Technology; Bibi Nelson, COO; Matt Johnson, CEO
Jeff Patton, General Manager, Connected Home Product Division at GE Lighting
Creators: Vitra in collaboration with Edward Barber and Jay Osgerby
Kyle Hoff - Co-Founder and CEO; Alex O'Dell - COO and Co-Founder
Max Barenbrug, chief design officer and co-founder of Bugaboo; Marco Nieuwenhuizen, senior product developer, Bugaboo, (lead designer for Bugaboo Fox)
Ernest Kim - Advanced Director Running Footwear; Hossein Baghdadi - Director of NXT Footwear; Brett Holts, VP - Nike Running Footwear
James Song- Creative Director (project lead); Inbal Etgar- Creative Director; Ethan Imboden- VP, Head of Venture Design; Ryan Wickre- Senior Mechanical Engineer; Ara Acle- Industrial Designer; II Eli Myers- Senior Visual Designer; Jon Grossman- Industrial Designer II; Michael Robertson (former frog)- Strategy Director, Venture Design; Mackenzie Millar (former frog)- Senior Innovation Strategist
Product, design & art direction: Universal Favourite. Chocolate Production: Bakedown Cakery. Photography: Christopher Morris. Styling: Jessica Johnson
Nick Foley: Chief Product Officer; Jacob Bouchard: Senior Industrial Designer; Chris Partelow: Creative Director; Ryan Rzepecki: CEO and Founder
Andy Rubin, Founder and CEO; Dave Evans, VP of Design; Linda Jiang, Head of Industrial Design
Alec Drummond - Engineering and Design; Tim Connelly - Engineering and Design; Ryan Gist - Combustion; Mindy Abbruzzi - Industrial Design; Dan Matthews - Electronics; Steve Grind - Manufacturing
Co-designers of HiLo, Seth Murray and Bret Recor + Box Clever
Rhys Newman - Co-Founder, CEO and Designer; Julian Bleecker - Co-Founder, CTO and Designer; Michael Halbherr - Co-Founder and Chairman; Andrew Gartrell - Industrial Design; Stephen White - Head of Brand Design; Randy Willoughby - Graphic and Brand Design; Brooke Irish - Graphic Design; Haltian Oy - R&D
Gadi Amit, President and Principal Designer, NewDealDesign; Yoshikazu Hoshino, Master Designer, NewDealDesign; Stan Moiseyenko, Director, Product Development, NewDealDesign; Alex De Stasio, Designer, NewDealDesign; Scott Alberstein, Designer, NewDealDesign; Maya Kremian, Designer, NewDealDesign; Carlos Dominguez, Designer, NewDealDesign; Alean Daniel, Sr. Product Development Engineer, NewDealDesign; Andrew Browning, Product Development Engineer, NewDealDesign; Stephen Krotseng, Product Development Engineer, NewDealDesign; Christian Sanz, Founder/CEO, Skycatch, Inc.
Adam Paskow - Industrial design and Product development lead; Ben Kaufman - Head of Commerce; Viresh Chopra - Creative Director; Graham Wood - App Engineer lead; Amir Shaikh - Digital Product Manager; Talia Halperin - Commerce strategy and project management; Claire King - Culinary Lead; Larry Portaro - GE Appliance Product development; Dong Soo Shin - GE Appliance Engineering and Production
Yves Behar, Chief Creative Officer, Qin Li, Ilgu Cha, Kristine Arth, Gustav Rehnby, Judy Leung, Sanam Nassirpour
Scot Herbst, Will Hunter, Alfredo Muccino, Lee Flanagin, Derek Mayer, Patrick Tufts
Benjamin Hubert, Creative Director and Founder of LAYER; Paulo Fonseca, Mid-Weight Industrial Designer
Constantin Schwaab – CEO (Wirelane); Katharina Neumüller - Product Management (Wirelane); Christophe Nick - CTO (Wirelane); Lisa-Valentina Robert - Head of Project Management (Wirelane); Charlota Blunarova – Communication Designer (IDEO); Franz Blach – Design Director (IDEO); Nicki Schäfer – Industrial Designer (IDEO); Sven Stumm – Interaction Designer (IDEO); Thomas Junk – Portfolio Director (IDEO)
Terrie Smith - CEO; Nicola Marins - Head of Marketing; Robert James Powell - Design Director; Robert Northam - Creative Director, Visual Design; Amelia Cope - Senior Producer; Jessica Ryde - Senior Consultant; Bradie Tippetts - Senior Copywriter; James Temple - EVP, CCO EMEA; Nicolas Olivieri - Senior Director of Programs R/GA Ventures; Matt Webb - Managing Director IoT UK Accelerator; Lisa Ritchie - Program Director R/GA Ventures; Chloe Cronyn - Content Producer; Matt Deeming - Video Editor
Prime Studio, Caroline Kepley, Kara Cohen, Ilana Kruger; Graphics: Marian Shelley
Core team: Product Design and Overall Project Management: Nicola Enrico Stäubli; Prototyping: Stefan Billeter; Creative Direction: Markus und Daniel Freitag. Other involved project members: Script Campaign Movie and Text: David Keller; Photo Direction and Graphic Design: Bianca Fleischmann; Online Communication: Katharina von Wyl; Media Relations: Elisabeth Isenegger; Project Lead Communication: Tanita Bohny
Fred Bould - Design Director; Jeremy Wolf - Project Manager, Industrial Designer; Bernardo Bajana - Industrial Designer; Tristan Cannan - Industrial Designer
Pramod Sharma - Co-founder, CEO; Jerome Scholler - Co-founder, CTO
Johan Liden, CCO; Brett Tom, Director of Industrial Design; Stephen Christopher, Director of Industrial Design; Eric Call, Industrial Designer; Danvu Nguyen, Industrial Designer; Kyle Laidlaw, Junior Industrial Designer.
Dr. Yogi Goswami- Chief Scientist; Dilip Goswami- CEO; Jaya Goswami- COO; Peter Riering-Czekalla - Design; Martin Postler - Design; Scott Herbst - Design; Y Media Labs - UX
Johan Liden, CCO; Felix De Voss, Design Director; Nick Burrows, Associate Director, Industrial Design; Eric Call, Industrial Designer
Benjamin Hubert, Creative Director and Founder of LAYER; Emi Runnquist, Lead Strategist
Scot Herbst, Will Hunter, Ameer Karim, Ranjit Sidhu, Chris Gaul, Patrick Charles, Mark Haaland, Dannette Diaz
Design: Studio Pinaffo+Pluvinage (Raphael Pluvinage and Marion Pinaffo); development: Agnes Agullo
Chris Chuang, Chief Executive Officer, Republic Wireless; Jim Mulcahy – President and General Manager – Republic Wireless; Mike Volz – Vice President, Future Products Team; Jon Schniepp – Senior Vice President Marketing and Product; Many employees of Republic Wireless