Design will kill marketing, says Ikea’s former design chief
Marcus Engman is leaving Ikea to run a consultancy that convinces companies to spend their marketing budget on what matters: design.

Charle Broskoski - Co-founder and CEO; Chris Barley - Co-founder and Marketing Lead; Daniel Pianetti - Co-founder and Product; Lead Chris Sherron - Co-founder and Design Lead; Damon Zucconi - Co-founder and CTO; Meg Miller - Editor; Leo Shaw - Communications
Jeanne Gang, Founding Principal; Mark Schendel, Managing Principal; Gia Biagi, Director of Urbanism + Civic Impact; Laura Ettedgui, Project Team Leader; Emily Licht, Project Team; Chris Bennett, Project Team; Prajakt Karmarkar, Design Team Member; Corbin Keech, Design Team Member; Alissa Anderson, Editorial Consultant; Sarah Kramer, Publications Director; Claire Cahan, Studio Design Director
David Stark, Lead; Joel Dudley, Executive sponsor; Sarah Pesce, Clinical operations; Savi Glowe, Operations; Jerome Scelza, Project management; Max Tomlinson, Data science; Eddye Golden, Clinical research coordination; Mark Shervey, Data architecture; Shelly (Sparshdeep) Kaur, Project coordination; Aparna (Amy) Divaraniya, Data science; Noah Zimmerman, Thought leadership; Brian Kidd, Thought leadership; Jason Bobe, Thought leadership; Ryan Viglizzo, Design assistance; Gregory Botwin, Project management; Noah Waxman, Strategy / Content direction; Lucas Werthein, Technology / Production direction; Marcelo Pontes, Architecture/ Design direction; Craig Pickard, Software development; Jorge Proaño, Software development; Marc Abbey, Front-end development
John Buckley, Frank Long, Henry Poskitt, Michelle Murphy, Aiden Kenny, Manasi Shetye, Frank Gaine, Andrew Newman, Mark McNally, Michelle Mulvey, Eoghan Dalton, Cormac Reidy, Andrea Beaumont, Jorge Caballero, Mariana Spangnvolo, David Galligan, Caroline Anderson
NYC Mayor’s Office of Economic Opportunity: Ariel Kennan, Director of Design and Product (former); Mari Nakano, Director of Design; Caroline Bauer, Studio Manager; Tim Reitzes, Designer; Emily Herrick, Designer. Citi Community Development: Eileen Auld, New York Tri-State Market Director; Frances Liu, Vice President, New York Tri-State Market; Gregory Schiefelbein, Senior Vice President, New York Tri-State Market; Marshall Sitten, Vice President, Communications and Service Design
Joanna Kim - Product Manager; Dominik Kaeser - Co-founder, Eng lead emeritus; Evan Parker - Co-founder, Eng lead emeritus; Rob Jagnow - Engineering Manager; Matt Seegmiller - Technical Lead; Andre Le - UX Lead; Adam Glazier - UX Lead emeritus; Mike Podwal - Product Manager emeritus; Nadav Ashkenazi - Software Engineer; Chun-po Wang - Software Engineer; Owen Chu - Software Engineer; Per Karlsson - Software Engineer
Target Product Design & Development Team
Originally conceived by Todd Simmons, VP, IBM Brand Experience & Design, Plex was designed by Mike Abbink, IBM Executive Creative Director, Distinguished Designer in collaboration with Bold Monday, an independent Dutch type foundry established by Paul van der Laan and Pieter van Rosmalen.
Ideation/Concept— SPACE10 Copenhagen, DENMARK Kaave Pour Creative Director SPACE10 Daniel Friis Digital Project Lead SPACE10 Bas van de Poel Creative Strategist SPACE10 Bryan Wolff Copywriter in Residence SPACE10 Ideation/Concept UI/UX— Norgram® Copenhagen, DENMARK Mathias Høst Normark Design Director Norgram® Sebastian Gram Design Director Norgram® Development— TWNKLS Rotterdam, THE NETHERLANDS Mattijs Driel 3D Software Engineer TWNKLS Kevin Vriens Technical Lead TWNKLS Daniel van der Schoor Program Manager TWNKLS Marvin Fredriksz Software Engineer TWNKLS Jefferson Scomacao Senior Software Engineer TWNKLS Colin Rullkotter Software Engineer TWNKLS Chris Boshoff Backend architect TWNKLS Borislav Stoev Software Engineer TWNKLS Gerben Harmsen Account manager TWNKLS Klaas Nienhuis Senior 3D Software Engineer TWNKLS Sound— PLAN8 Stockholm, SWEDEN Calle Stenqvist Executive Producer Plan8 Andreas Jeppsson Senior Ears Plan8 Oscar Tillman Creative Director Plan8 Animation— Set Snail Aarhus, Denmark Morten Claussen Developer Set Snail Brian Lund Lauridsen Animation and developer Set Snail
Roger Chen - Senior Director, Nike Digital Innovation Design Brett Holts - Vice President, Nike Running Footwear Brett Schoolmeester - Senior Director, Nike Running Footwear
PRODUCT Andreas Gross, Group Product Manager Tyler Swartz, Senior Product Manager Karen Scruggs, Product Manager Emon Motamedi, Product Manager Diana Chow, Product Manager JK Ogungbadero, Lead Product Manager DESIGN & RESEARCH Diego Perez, Head of Product Design Benjamin Rush, Senior Manager, UX Design Lauren Kelly, Senior UX Designer Derek Hunten, Senior UX Designer Jonathan Chow, Senior UX Designer Peter Allen, Senior UX Designer Sam Stratton, UX Designer Amulya Aradhyula, UX Researcher Ajit Krishna, Senior Manager, UX Research Tavish MacLellan, Brand Creative Director Dante Orpilla, Senior Designer Christine Villanueva, Illustrator ENGINEERING Anand Mariappan, Senior Director of Engineering Niranjan Ramadas, Senior Engineering Manager Jesjit Birak, Senior Engineering Manager Ryan Schwers, Front End Architect Abhishek Prabhudesai, Senior Software Engineer Filipe Romancini, Senior Software Engineer Jared Strate, Senior Software Engineer Kyle Newkirk, Senior Software Engineer Matt Lee, Senior Software Engineer Rich McKinley, Senior Software Engineer Robert Fruchtman, Senior Software Engineer Zean Tsoi, Senior Software Engineer Adam Winn, Software Engineer Analisa Nazari, Software Engineer Hunter Hodnett, Software Engineer James Edwards, Software Engineer Kelly Hutchison, Software Engineer Mayank Jain, Software Engineer Sam Carow, Software Engineer Saurabh Patwardhan, Software Engineer Shaquille Johnson, Software Engineer Sukhada Kulkarni, Software Engineer Ray Ziai, Product Analytics Engineer Michael the Intern
Lisa Adams, LEED AP ID+C, Senior Interior Designer, HKS; Jonathan Essary, MArch, Computational Designer, HKS; Upali Nanda, PhD, Assoc.AIA, EDAC, ACHE, Director of Research, HKS, Melissa Hoelting, Research, HKS; Giyoung Park, Research, HKS; Lisa Nono, Healthcare Interiors, HKS; Sarah Kleber, Healthcare Interiors, HKS
Modern Meadow Design Team led by Chief Creative Officer Suzanne Lee, Team Lead for Materials Design Amy Congdon, Research Associate Callie Clayton, Research Associate Morgan Schneider, with the support of Hemanthram Varadaraju and the materials and technology teams.
Elvis Guo, Advanced Project Manager, Tencent; Winson Yu, Marketing Manager, Tencent; Leo Lai, Multimedia and Brand Designer, Tencent; Julius Hui, Senior Type Designer, Monotype (lead type designer); Akira Kobayashi, Type Director, Monotype; Steve Matteson, Creative Type Director, Monotype; Robin Hui, Chief Type Designer / Production Manager, Monotype; Juan Villanueva, Type Designer, Monotype; Sammy Fung, Type Designer, Monotype; Ryota Doi, Type Designer, Monotype
Paul Adams, VP of Product at Intercom Emmet Connolly, Director of Product Design Brian Donohue, Director of Product Management And many others on the Intercom Team
Maryellis Bunn, Manish Vora, Amanda Chapin, Gabby Yacoob, Madison Utendahl, Trina Chan, Tori Baisden