Design will kill marketing, says Ikea’s former design chief
Marcus Engman is leaving Ikea to run a consultancy that convinces companies to spend their marketing budget on what matters: design.

Carsten Breitfeld CEO & Co-Founder; Daniel Kirchert, President and Co-Founder; Benoit Jacob, VP of Design
Qian Yang (Research Fellow in Digital Health, Ph.D. student), John Zimmerman (Researcher, Professor), both at Carnegie Mellon University Human-Computer Interaction Institute.
Michael Henretty, Open Innovation, Mozilla Kelly Davis, Machine Learning, Mozilla
Joanna Kim - Product Manager; Dominik Kaeser - Co-founder, Eng lead emeritus; Evan Parker - Co-founder, Eng lead emeritus; Rob Jagnow - Engineering Manager; Matt Seegmiller - Technical Lead; Andre Le - UX Lead; Adam Glazier - UX Lead emeritus; Mike Podwal - Product Manager emeritus; Nadav Ashkenazi - Software Engineer; Chun-po Wang - Software Engineer; Owen Chu - Software Engineer; Per Karlsson - Software Engineer
Robert Xiao, Teng Cao, Ning Guo, Jun Zhuo, Yang Zhang and Chris Harrison
Matt Ronge, Cofounder & CEO; Giovanni Donelli, Cofounder & Head of Product; Savannah Reising, Marketing Manager; Malyse McKinnon, Head of Artist Relations; Habib Moukalled, Senior Software Engineer; Adam Mika, Senior Software Engineer; Jake Swensen, Firmware Engineer
Modern Meadow Design Team led by Chief Creative Officer Suzanne Lee, Team Lead for Materials Design Amy Congdon, Research Associate Callie Clayton, Research Associate Morgan Schneider, with the support of Hemanthram Varadaraju and the materials and technology teams.
Cesar Corral-Castilla- Designer; Kevin Harper - VR Engineer; Kota Kobyashi - Designer
Jifei Ou Project Lead, Instructor; Tangible Media Jie Qi, Instructor, Lifelong Kindergarten Artem Dementyev; Instructor, Responsive Environment; Amos Golan, Student, Tangible Media; Ani Liu, Student, Design Fiction; Daniel Oran, Student, Synthetic Neurobiology; Donald Derek, Student, Responsive Environment; Guillermo Bernal, Student, Fluid Interfaces; Laya Anasu, Student, City Sciences; Miguel Perez, Student, Playful Systems
Yang Zhang - lead researcher; Jack Yang - researcher; Scott E. Hudson - lab advisor; Chris Harrison - lab advisor; Alanson Sample - lab advisor
Google Creative Lab
Dakota Semler, Founder and CEO Gio Sordoni, COO John Henry Harris, Senior Mechanical Engineer Priyankar Balekai, Chief Product Officer
Ronald Stephens, R&D Manager, HP Inc.; Gareth Kelly, Lead Systems Engineer, HP Inc.; Lacey Haines, WW Campaign & Strategic Media Lead, HP Inc.; Annette Friskopp, VP & GM Specialty Printing Systems, HP Inc.
Cindy Hsin-Liu Kao, MIT Media Lab Deborah Ajilo, MIT Mechanical Engineering Oksana Anilionyte, Royal College of Art Artem Dementyev, MIT Media Lab Inrak Choi, Stanford Mechanical Engineering Sean Follmer, Stanford Mechanical Engineering Chris Schmandt, MIT Media Lab MIT Media Lab in collaboration with MIT Mechanical Engineering, Royal College of Art, and Stanford University's Department of Mechanical Engineering
A WITHIN Original in association with Oculus Studios. Directed by Chris Milk & Damian Kulash. Project Creators, Chris Milk, Damian Kulash; Key Collaborators WITHIN, OK Go; Oculus Developers, Horizons Studio, WITHIN; Executive Producers, Aaron Koblin, Chan Park, Yelena Rachitsky; Director of Development, Jonathan Ahdout; Art Director/Lead Visual Designer, Jona Dinges; Animation and Character Supervisor, Adam Sidwell; Animation Producer, Robert Castaneda; Lead Technical Artist, Thor Benitez; Associate
Ben Cooper Tricky Jigsaw Project Director David Jackson M&C Saatchi Sydney Position Creative Director Luke Simkins M&C Saatchi Sydney Creative Director Michael Canning Company M&C Saatchi Sydney Executive Creative Director Ben Welsh M&C Saatchi Sydney Executive Creative Director Lauren Thompson Tricky Jigsaw Project Director Josh Bryer Tricky Jigsaw Creative Paul Coles M&C Saatchi Sydney Group Head Karlee Weatherstone Company M&C Saatchi Sydney Group Account Director Ross Dixon Tricky Jigsaw Executive Product Director Jason Crane Tricky Jigsaw Customer Experience Lead Ulrik Gotsche Tricky Jigsaw Position Customer Experience Strategist Roger Calaf Tricky Jigsaw Product Engineer Kevin Brown Company M&C Saatchi Sydney Head of Tech Ben Patterson M&C Saatchi Sydney Product Engineer Name Richard Sellies M&C Saatchi Sydney Digital Designer Laura Stevenson, M&C Saatchi Sydney Senior Account Director John Marshall M&C Saatchi Sydney Senior Account Director Justin Payne M&C Saatchi Sydney Account Manager Jamie Watson M&C Saatchi Sydney Senior Strategist Mick Perry M&C Saatchi Sydney Executive Producer Josh Moore M&C Saatchi Sydney Filmographer Lil Schroeder M&C Saatchi Sydney Senior Broadcast Producer Olivia Reddy M&C Saatchi Sydney Producer Lucinda Hayden M&C Saatchi Sydney Content Producer Mitchell Brown Vert Design Industrial Design Andrew Simpson Vert Design Industrial Design Belinda Arundell NRMA Product Lead Jane Merrick NRMA General Manager- Marketing & Customer Experience Karissa Fletcher NRMA Senior Manager, Brand Strategy, Product Comms And Product Delivery
Udayan Umapathi, Project Lead -- Concept, Engineering, Interaction Design Patrick Shin -- Engineering Ken Nakagaki -- Interaction Design Daniel Leithinger -- Interaction Design and Advisor Hiroshi Ishii -- Interaction Design and Advisor
Haiyan Zhang - Team Lead Nicolas Villar - Team Lead Dan - Hardware Engineering Greg - Industrial Design, Prototyping Christian Holz - Software, Research Tim Regan - Software Development Oscar Saladin - Industrial Design
Benjamin Wilkins (Design Technologist), Jon Gold (Design Technologist)
Heather Hildebrand, Account Lead Greg Carley, Group Design and Innovation Director Eric Ray, Delivery Lead Hawkeye Thompson, Design Director Donald Dahle III, Lead Developer Z. Henry-Frazer, Project Manager Michelle Adams, Project Coordinator Erica Ochoa, Visual Designer Tony Matejek, Visual Designer Michael Sparks, QA Trevor Phillips, iOS Developer Briana Gray, iOS Developer Hunter Woodlee, Director XR John Miller, Project Manager Molly Gardner, Production Designer Manuel Gonzalez, Visual Designer Charles Price, 3D Designer Robert St. Aubin, 3D Designer
Project Manager - Jesse Enqvist; Creative Director - Niko Sipilä; Frontend Developer - Cyril Moralès; Backend Developer - Adrian Simionescu; Concept Designer - Constantin Freche; Effect Designer/Developer - Mikko Saario; Illustrator - Anna Puura