Design will kill marketing, says Ikea’s former design chief
Marcus Engman is leaving Ikea to run a consultancy that convinces companies to spend their marketing budget on what matters: design.

Ran Zhao (Designer); Samantha Neufeld (User Researcher); Jeanne Parson (Audio designer); Rob Frye (Interaction Designer); Anirudh Koul (Founder and Researcher); Saqib Shaikh (Tech Lead); Eugene Seleznev (Software Engineer); Meher Kasam (Software Engineer); Harrison Wray (Software Engineer)
Grace Pelling - Product Manager; Matthew Famularo - Product Designer; Kevin Barrett - Lead Engineer; Elie Maalouly - Junior Engineer; Daniel Ramirez - Senior Engineer; Adam Pash - Director of Engineering; Matt Quintanilla - Director of Design; Gina Trapani - Director of Engineering
Ideation/Concept— SPACE10 Copenhagen, DENMARK Kaave Pour Creative Director SPACE10 Daniel Friis Digital Project Lead SPACE10 Bas van de Poel Creative Strategist SPACE10 Bryan Wolff Copywriter in Residence SPACE10 Ideation/Concept UI/UX— Norgram® Copenhagen, DENMARK Mathias Høst Normark Design Director Norgram® Sebastian Gram Design Director Norgram® Development— TWNKLS Rotterdam, THE NETHERLANDS Mattijs Driel 3D Software Engineer TWNKLS Kevin Vriens Technical Lead TWNKLS Daniel van der Schoor Program Manager TWNKLS Marvin Fredriksz Software Engineer TWNKLS Jefferson Scomacao Senior Software Engineer TWNKLS Colin Rullkotter Software Engineer TWNKLS Chris Boshoff Backend architect TWNKLS Borislav Stoev Software Engineer TWNKLS Gerben Harmsen Account manager TWNKLS Klaas Nienhuis Senior 3D Software Engineer TWNKLS Sound— PLAN8 Stockholm, SWEDEN Calle Stenqvist Executive Producer Plan8 Andreas Jeppsson Senior Ears Plan8 Oscar Tillman Creative Director Plan8 Animation— Set Snail Aarhus, Denmark Morten Claussen Developer Set Snail Brian Lund Lauridsen Animation and developer Set Snail
Amanda Shearon - visual and UX designer; Greg Boland - developer; Ivan Duran - developer; Hyun Seo - branding; Dr. James Wootton - Quantum expert
Dan Gray - Head of Studio; Peter Pashley - Head of Development; Neil McFarland - Head of Improvement; Adrienne Law - Producer; Jonathan Topf - Lead Designer; David Fernández Huerta - Art Director; Todd Baker - Sound Director; Manesh Mistry - Lead Programmer; Michael Anderson - QA Lead; Lea Schönfelder - Senior Designer; Joel Beardshaw - Senior Designer; Florian Veltman - Designer; Lauren Cason - Senior Artist; Max van der Merwe - Senior Technical Artist; Danette Beatty - Artist; Van Le - Senior Programmer; Matthew Newcombe - Senior Programmer; Alejandro Cámara - Programmer
Larry Guterman, Chief Customer Experience Officer; Anuj Gujar, VP Product Engineering; Lev Berry, Designer; Mikhail Rakhmalevich, iOS Developer; Dmitry Zhukov, iOS Developer; Ezra Buchla, Streaming App Developer
Aurelie Bazard - Lead designer; Alessandro Cerruti - Interaction designer; Franziska Haemmerle - UX Researcher; Roxanne Pinto - Sr Content Strategist; Jen Schaefer - Content Strategy Lead; Markus Clermont - Engineering Manager; Dario Cazzaro - iOS Team Lead; Margaret Lisowiec - Android Team Lead; Soufi Esmaeilzadeh - Product Manager; German Kopytkov - Visual Designer
Brandon Withrow (iOS Software Engineer), Gabriel Peal (Android Software Engineer), Salih Abdul-Karim (Motion Designer), Hernan Torissi (Web Software Engineer)
Baiju Bhatt, Co-Founder and Co-CEO; Zane Bevan, Creative Director; Ye Liu, Product Designer; Nate Navasca, Designer; Alex Bond, Designer; Daniel Haire, Brand Designer; Robert Thompson, Brand Designer
Nick Mueller - Creative Director, Thanos Kokkiniotis - Head of Product, Anna Lowe - DIrector of Partnerships, Danny Verloop - CTO, Irene Falgueras UIUX, Ting Yu Chen - Service Design, Eduard Ockerse - iOS Developer
Design and UI: Universal Favourite App engineers: Work in Progress Branding agency: Principals Behavioural economics: The Behavioural Architects Illustrator: Janine Rewell Copywriting: John Kerswell (White Label Words)
Dr. Sander van der Linden and Jon Roozenbeek (Academic/Research Team, University of Cambridge) Ruurd Oosterwoud, DROG/Bad news (founder and content production) Studio Gusmanson (Bas Janson, game design lead)
Chris Catton - Product Designer; Adam Shepherd - Brand Designer; Ricardo Goncalves - Digital Product Lead; Joseph Hayden - Lead Developer; Bethany Koby - CEO; Louis Bennett - Digital Designer; Steven Harris - Developer; Jamie Parkinson - Developer; Seamus White - Product Designer; Daniel Hirschmann - Head of Product
Steven Soderbergh - Director Ed Solomon - Screenwriter Casey Silver - Executive Producer Jared Brinkley - Senior Producer Derek Chung - Principal Architect Joey Castillo - Software Engineer Nicolas Dedual - Software Engineer Ulysses Popple - Software Engineer Patrick Stoica - Software Engineer Samantha Coughlin - Lead UI Designer Kristin Loeb - Lead UX Designer Christina Huynh - Product Manager Bobby McKenna - Art Direction Deepu Rajagopal - Quality Assurance John Lu - Design Manager Adrian Sack - Creative Consultant Eric Olsen - Digital Producer Matthew Keesan - General Manager Adi Eshman - Creative Assistant Luke Silver - Creative Assistant
David Al-Ibrahim, product designer intern; Nadir Alaoui, mobile developer; Libby Bawcombe, senior product designer; Jared Biehler, programmer; Michael Choe, senior iOS developer ; Liz Danzico, creative director; Nick DePrey, digital programming analytics manager; Grant Dickie, web developer; Ijeoma Ezeonyebuchi, mobile QA engineer; Vincent Farquharson, senior interaction designer; Dan Frohlich, senior digital analyst; Sara Goo, digital news managing editor; Bailey Kattleman, mobile product manager; Rick Kercz, sponsorship products designer; Erica Liao, data analyst; Esme Middaugh, data analyst; Tejas Mistry, senior product manager; Steve Mullis, digital news editor; Erica Osher, director of sponsorship products; Stephanie Oura, project manager/scrum master; Demian Perry, director of mobile; Ben Schein, mobile product manager; Michael Seifollahi, lead mobile developer; Mikhail Sinanan, senior mobile developer; Scott Stroud, lead UX strategist; Joel Sucherman, VP of new platform partnerships
Greg Hartman - Designer; Tyler Murphy - Designer; Jack Morgan - Designer; John Trivelli - Designer; Jerome Zhong - Designer; Vivian Reidler - Community Manager; David Klionsky - Senior Staff Software Engineer; Karin Tsai - Staff Software Engineer; Antonia Scheidel - Senior Software Engineer; Creston Bunch - Software Engineer; Jake Barnwell - Software Engineer; Sean Colombo - Engineering Manager; Kai Loh - Product Manager; Justin Goff - Product Manager; Pat Dalsass - QA Tester; Brock Janikowski - QA Tester
Alison Darcy, PhD - CEO and Founder Athena Robinson, PhD - Chief Clinical Officer Joe Doyle - Head of Engineering