Design will kill marketing, says Ikea’s former design chief
Marcus Engman is leaving Ikea to run a consultancy that convinces companies to spend their marketing budget on what matters: design.

Creator: Google Creative Lab
Creators: Partner, Design: Jon Jackson Partner, Product Management: Rachel Bogan Partner, Technology: Tiago Luchini Principal Developer: Oliver Dore Senior Product Manager: Sarah Layng Design Director: Laura Pence Ambrose Assoc Design Dir: Lauren Shapiro Design Leads: Andi Cheung, Badrul Rupak, Rafael Marin Senior Designer: Lucas Teixeira Designers: Andrew McBride, Chris Nieri, Koji Takaki, Noah Boyle,Sam Hodges Principal QA: Neil Duggan Lead Developer: Edwin Toh Senior Developer: Sarah Mogin Developers: Estevão Lucas, Ira Santiago
Agency: Work & Co
Creators: William Perkins - Creative Director, Tal Midyan - Creative Director / Designer, Lillie Ferris - Experience Design, Jemilla Michael - Producer, Michael Mosley - Technical Lead, Pieter de Jong - Interaction Design, Florian Zumbrunn - Interaction Design
Agency: FiveHundred
Creators: Erik Pelletier, Jason Pontin, Vanessa DeCollibus, Emily Waggoner, Tito Bottitta, Nathan Hass, Emma Gardner, Ivan Ruiz-Knott
Agency: Upstatement
Creators: Sabella Flagg, Dave McColgin, Holger Kuehlne, Tom Dabson, Kevin Bleich
Agency: Artefact
Creators: Brennan Wozencroft (Client Services Director), Athila Armstrong (Executive Creative Director), Shivanjali Tomar (Lead Interaction Designer), Adriana Fracchia (Senior Project Manager), Kaisha Hom (Senior Visual Designer), Shelby Lindblad (Interaction Designer), Ryan Gates (Creative Director)
Agency: Method, Inc.
Creators: Christopher Kimball, Melissa Baldino, Rayna Jhaveri, Tito Bottitta, Kim Miller, Mike Burns, Cameron Stewart
Agency: Upstatement
Creators: Renata Nyul, Matt McDonald, Greg Grinnell, Scott Dasse, Nathan Hass, Emma Gardner, Amanda Pinsker, Qusai Akoud, Linda Gorman, Emily Theis
Agency: Upstatement
Creators: Rebecca Moore, Sean Askay, Gopal Shah, Brian Ellis, Jordon Mears, Tony Weber, Rachel Inman, Evan Ovadia, Franklin Fang, Zia Zhu, Brandon Montell, David Knight, Gernot Schaufler, Shep Shapard, Chip Chapin, Francis Gastellu, Robert Lipe, John Schlag, Matt Hoover, Russell Quong, John Anderson, John Rohlf, Daniel Dovali Delgado, Fengtao Fan, Jon Cohen, Marek Vanco, Vanessa Schneider, Cris Castello, Christiaan Adams, Tim Malabuyo, Jordan Van Wyk, Eugene Jude, Ruben Villa, Patrik Blohmé, Dave Parkinson, Sunil Kamath
Creators: Digital Team, City of Boston; IDEO, Product design company; Acquia, software company
Creators: Eoghan McCabe, co-founder/CEO; Des Traynor, co-founder/VP of Marketing; Paul Adams, VP of Product
Creators: Sallie Krawcheck - Cofounder and CEO, Alexandria Stried - Chief Product Officer, Melissa Cullens - Chief Design Officer, Mehgan Lulo - Designer, Michael T Smith - CTO, Kenneth Lay - Lead Back End Engineer, Suzanne Rozier - Lead Front End Engineer
Agency: R/GA Sydney
Creators: Rahul Shah, Christopher Goes
Creators: Ronee Saroff, Sue Boland, Todd Belton, Mike Swartz, Scott Dasse, Mike Burns, Andy Rader, Holly Copeland, Emily Theis
Agency: Upstatement
Creators: Jeremy Robbins, Sarah Doolin, Kristin Lewis, Li Lai, Jared Novack, Scott Dasse, Regis Biron, Emma Gardner, Holly Copeland
Agency: Upstatement
Creators: Kate Rados, Matt Rodbard, Mandy Major, Emily Planchame, Patrick Lee, Ryan Deshon, Mike Swartz, Scott Dasse, Kim Miller, Mike Paulo, Linda Gorman, Matt Lee, Emma Baker
Agency: Upstatement
Creators: Lizy Gershenzon, Co-Founder & Lead Designer; Travis Kochel, Co-Founder & Lead Developer; Jarred Bishop, Co-Founder & Advisor
Creators: David Boardman, Design Director; Hailey Brewer, Portfolio Director; George Hastings, Senior Interaction Designer; Thom Huxtable, Senior Interaction Designer; Sarah Lidgus, Writer; Peter Olson, Director, Creative Technologist; Lauren Shapiro, Software Designer
Agency: IDEO
Creators: Oren Jacob, Chief Executive Officer, Founder; Martin Reddy, Chief Technical Officer, Founder
Creators: Paulo Ribeiro, Account Director, W+K; Katie Gurgainus, Account Supervisor, W+K; Jonathan Henning, Strategy Director, W+K; Nilesh Ashra, Creative Director, W+K; Dan Viens, Creative Director, W+K; Shaine Edwards, Copywriter, W+K; Grant Thomas, Creative Technology Lead, W+K; Chuck Carlson, Art Director, W+K; Jonathan Minori, Design Lead, W+K; Manxue Wang, Designer, W+K; Zhao He, Interactive Developer, W+K; Trent Johnson, Senior Engineer, W+K; James Steele, Dev Ops, W+K; Keith Hamilton, Dev Ops, W+K; Tricia Huetig, Interactive Producer, W+K; Laurie Holtz, Creative Manager, W+K
Agency: Wieden+Kennedy