Design will kill marketing, says Ikea’s former design chief
Marcus Engman is leaving Ikea to run a consultancy that convinces companies to spend their marketing budget on what matters: design.

Creators: Yves Behar – Chief Creative Officer, Qin Li – Design Director, Michelle Dawson – Strategy, Il Gu Cha – Designer, Dan Semo – Designer, Evan Sorenstein – Designer, Anthony DeCosta – Designer, Guy Noren – Designer, Remy Carole – Program Manager, Allie Packard – Designer, Nicole Broderick – Designer, Eric Oesterle – Designer, Alessandro Batisti – Designer, Julia Plevin – Strategy, Mike McHale – Designer, Shlomi Azoulai - Lead Designer (Intuition Robotics) - Dor Skuler, Co-Founder (Intuition Robotics) - Roy Amir, Co-Founder (Intuition Robotics) - Itai Mendelsohn, Co-Founder (Intuition Robotics)
Agencies: Google Creative Lab Product; Design: IDEO and Google Creative Lab Hardware, OLogic Inc. Software; Development: RRD Labs Consultant: Blikstein Comunicações e Planejamento
Creator: Dropbox Paper Design Team
Creators: Nathan Adkisson, Lead Strategist; Katia Davidson, Project Manager; Elvira Barriga, Creative Director; Andreas Borg, Creative Technologist; CJ DiMaggio, Creative Technologist; Oriol Ferrer Mesia, Creative Technologist; Sundar Raman, Director of Engineering; Danny Well, Graphic Designer; Keeli Shaw, Project Manager; Duy Pham, Graphic Designer; Ed Blake, UX Designer; Nicole Messier, Creative Technologist
Creators: Oscar Hernandez, Wenhui Yu, John Francis, Aaron Ligon, Trisha Kothari, Nikila Sri-Kumar, Elliot Babchick, Patrick Reynolds, Reid Main, Anna Yan, Jan Rodriguez, Hector Monserrate, Jun Isaji, Garrett Schlesigner, Alex Favaro, Keegan Poppen, Helen Hastings, Barak Gila, Geoffrey YuHasker, Ken McAndrews
Creators: Ruthia He, Product Designer; Will Littlejohn, Director of Music; Henry Soong, Product Manager; Hong Ge, Director of Engineering; Nick Kwiatek, Engineering Manager; Áthila Armstrong, Animation Direction; Nate Salciccioli, Film Direction; Zachary Stubenvoll, Film Direction
Creator: Matthew Blum, Product Design; Lauren Meleney, Product Design; Matthew Crowley, Product Design; Max Johnson, Software Engineering; Kenneth Sweet, Industrial Design; Ben Stabler, Electrical Engineering
Creators: Baiju Bhatt– Co-Founder and Co-CEO; Vlad Tenev – Co-Founder and Co-CEO; Chris O'Neil – Product Manager
Creators: Lyle Baumgarten – Technologist, Maria Apud Bell – User Researcher, Huishan Ma – Product Designer, Jonathan Rankin – Project Manager
Creator: Clement Dauchy
Creators: The Allo team at Google
Creators: Lisa Lee, Dan Miyahara, Justin Nishiki
Creators: Melissa Martin, Design Manager; Sonia Koesterer, Principal Designer; Jeff Gaskill, Lead Engineer; Priyal Mehta, Senior Software Engineer II; Erica Horowitz, Senior Software Engineer; Malcolm Kane, Senior Software Engineer
Creators: Andrew Rivera, Olawale Oladunni, Meijia Gao, Dileep Dhakal, Juliet Monteleone, Chris Jochetz, Lena Yuan, Michael Selby, Jan Moorman, Charity Read
Creators: Zahra Ladak – Director of Product Management; Christina Wichiencharoen – Senior Product Manager; Brian D’Alessandro – Director of Data Science; Will Leszchuck – Senior Director of Engineering; Pedro Rubio – Engineering Manager; Judith Park-Ebeling – Senior Product Designer; Sebastien Monney – Senior Principal Product Designer
Creators: Sajid Patel – CEO - Strategy/Architecture Development & Program Lead; Patrick McVey – Industrial Design – Lead Designer and UI/UX lead; Joe Kriedler – Software Engineering – Director of Software/firmware architecture; Matt Heins – Electrical Engineering – EE strategy and architecture; Ross Moore – Mechanical Engineering; John Dorfman – Mechanical Engineering; Steve Oshgan – Mechanical Engineering; Ron Llanes – Mechanical Engineering ; Rodrigo Flores – Electrical Engineering; Jon Ledwith – Electrical Engineering; Nel Varilla – Electrical Engineering; Karl Welti – Prototyping Manager ; Paresh Shroff – Mechanical Engineering ; Daniel Kruszyna – Software Engineering; Mark Weindling – Software Engineering
Agency: Optimal Design
Creators: Partner, Design: Diego Zambrano; Partner, Strategy: Mohan Ramaswamy; Director, PM: Steve Kuhn; Assoc PM: Nelson Kontogom; Design Director: Sarah Sampsel; Design Lead: Calvin Teoh; Sr Designers: Joris Rigerl, Lucas Teixeira
Agency: Work & Co
Creators: Jensen Harris, CTO; Clay Satterfield, VP of Product & Design; Tim Halloran, Director of Marketing; Kieran Snyder, CEO
Creators: Sallie Krawcheck - Cofounder and CEO, Alexandria Stried - Chief Product Officer, Melissa Cullens - Chief Design Officer, Mehgan Lulo - Designer, Michael T Smith - CTO, Kenneth Lay - Lead Back End Engineer, Suzanne Rozier - Lead Front End Engineer
Creators: Christopher Kimball, Melissa Baldino, Rayna Jhaveri, Tito Bottitta, Kim Miller, Mike Burns, Cameron Stewart
Agency: Upstatement
Creators: Charlie Ngheim, Senior Industrial Designer; Tahun Ko, Industrial Designer; Colton Sanford, Industrial Designer; Steffi Henze, Director, Life Sciences
Agency: LUNAR
Creators: John Biondi – Executive Creative Director, Amy Haiar – Creative Director, Joshua Koenig – Associate Creative Director, Copy, Stephanie Ayoob – Senior Art Director, Peter Corey – Copywriter, Alisa Avigan – User Experience, Jacob Minkus – Motion, Thomas John Mcleish – Director Emerging Technology, Pasindu Wewegama – IoT Developer, Kai Hansen – IoT Technologist, Atul Belur – IoT Technologist, Chrissy Soulakian – Technologist, Megan Dills – Senior Account Director, Dan Levengood – Program Manager; Director: Duncan Wolfe, Production Company: Optimus, Editor: Tim Cahill, Post-Production Company: Optimus, Color Correction Company: The Mill, Music Company: NEDMCB
Agency: Blink, SapientRazorfish, and Ronald McDonald House Charities
Creator: Planned Parenthood
Firm: Small Planet
Creators: Michael Basone, COO – EVP; Heberto Calves, CMO – SVP; Joe McKee, Chief Digital Architect
Agency: Astro Studios
Creators: Pierre Garner, co-founder and designer at eliumstudio, and Micka Touillaud, designer at Sevenhugs
Creators: Marc Anderson, Astrid Schirmer
Agency: Rainfall
Creator: The Gusto product design team
Creators: Yves Behar - Chief Creative Officer, Qin Li - Design Director, Arthur Kenzo - Designer, Gael Jaffrezic - Designer, Hideaki Matsui - Designer, Anthony DeCosta - Designer,Christina Park – Lead Program Manager, Hardy Chambliss – Account Director, Alex Farrow - Designer, Michelle Dawson - Strategy, Carlie Danielson - Strategy - Yunje Kang, Sangyoung Lee, Kumi Akiyoshi (Samsung)