Design will kill marketing, says Ikea’s former design chief
Marcus Engman is leaving Ikea to run a consultancy that convinces companies to spend their marketing budget on what matters: design.

Creators: Adam Rao, Team Lead; Chen Bao, Firmware and embedded systems lead; Jorge Ruiz, Product design lead
Creators: J. Nathan Matias (MIT) Lead, Merry Mou (MIT), Software Developer
Creators: Jifei Ou – Project Lead; Mike Wang – Generative Coding; Gershon Dublon – Electrical Engineering; Chin-Yi Cheng – Generative Coding; Karl Willis – Industrial Advisor Hiroshi Ishii – Academic Advisor
Creators: Rahul Shah, Christopher Goes
Creators: Gierad Laput (Lead), Yang Zhang, Chris Harrison
Creators: Lyle Baumgarten – Technologist, Maria Apud Bell – User Researcher, Huishan Ma – Product Designer, Jonathan Rankin – Project Manager
Creators: Skylar Jessen, Creative Direction, Design, Development; Film Support: Director: Steve Dabal, Producer: Janine Moody, Director of Photography: Griffin Yu, Editor: Emma Blackman, Hands: Melisa Dougherty; Electrical & Physical Computing Guidance: Aaron Parsekian
Creators: Mathieu Le Goc (Electronics and software engineering, HCI), Lawrence Kim (mechanics and control), Ali Parsaei (path planning), Jean-Daniel Fekete (information visualization and HCI expertise), Pierre Dragicevic (information visualization and HCI expertise), Sean Follmer (HCI expertise)
Creators: Hang Do Thi Duc (Concept, Design, Development), Regina Flores Mir (Concept, Communication)
Creator: Ludwig Rensch – Designer
Creators: Katia Vega, Xin LIU, Nan Jian, Ali Yetisen, Viirj Kan, Nick Barry, Pattie Maes, Joseph Paradiso
Creators: Lead, Software, Interaction, Video: Sang-won Leigh; Mechanical and Product Designs: Timothy Denton, Kush Parekh; Academic Advice: Pattie Maes
Creators: Xin LIU, Research Assistant, MIT Media Lab; Hongxin Zhang, Product Designer
Creators: Yedan Qian, Xin Liu, Pattie Maes
Creator: Student interns: Andrea Everman (IIT), Sarah Mitrano (Washington University, now a designer at Moment), Ian Morrow (IIT), Daniel Park (Parsons) Advisors/leaders: Oje Ihonvbere, lead designer at Moment; Andrew Gold, director at Moment; John Payne, managing director at Moment
Firm: Moment
Creators: Joanna Pruchnicka: Research, Workshop facilitation, UI design; André Kennedy: Research, Industrial Design, Storytelling; Yuanrui Li: Research, Industrial Design, Prototyping; Lene Rydningen: Research, Industrial Design, Visual Design, Storytelling
Creators: Lu Zheng, Zhi Wang, Mehek Sharma, Melissa Mahmutovic, and Justyna Fryczak from the Umeå Institute of Design
Creators: Isak Frostå, Sebastian Hunkeler, Jens Obel, James Zhou
Creators: Inrak Choi, Sean Follmer, Elliot Hawkes, Mark Miller, David Christensen, Chris Ploch
Creator: Dayna Mailach