Design will kill marketing, says Ikea’s former design chief
Marcus Engman is leaving Ikea to run a consultancy that convinces companies to spend their marketing budget on what matters: design.

Creators: Giles Rhys Jones - what3words CMO; Ivan Pols - what3words Creative Director; Olivia Rzepczynski - what3words Head of Communications; Coenie Louw - Founder and Head of Gateway Health Institute; Lyall Sprong - Thingking (sign printer production); Chris Allen & Kate Mey - Allen Visuals (film production)
Creator: Sadok Cervantes - Lead Product Designer, Pim de Witte - Co-founder and Lead Developer, Ivan Gayton - Founder and Project Manager, Pete Masters - Co-founder and Project Manager, Alison Malouf - Designer and Researcher, Heather Leson - Advisor and Researcher, Astrid Thorseth - Project Management Assistant, Benni Herfort - Researcher
Creators: Sasha Orloff, co-founder and CEO Jake Rosenberg, co-founder and CTO Design: Shane Berry, Christopher Walsh; Social Impact: Tim Lucas, Amanda Lotz, and others
Creators: Joe Gebbia, co-founder and CPO, Airbnb Go Hasegawa, Architect Cameron Sinclair, Samara Design Team
Agency: Alpha Kilo
Creators: Keith Kirkland - CEO and Cofounder; Kevin Yoo - CDO and Cofounder; Yang Wang - COO and Cofounder
Creators: Jennifer Clary, Michelle Vick
Creators: Smart Design: Nathaniel Giraitis - Strategy Director, Junior Castro - Engineering Principal, Semi Lee - Senior Interaction Designer, Heather Martin - VP Design, Francesca Dwyer - Program Manager, Stephanie Yung - Design Director, Kirsten Climer - Design Director, Edward Laganis - Engineering Director, Catie Cheek - Industrial Designer Simprints: Toby Norman - CEO, Alex Grigore - Technology Lead, Dan Storisteanu - Research Lead, Sebastian Manhart - Business Development Lead, Tristram Norman - CTO, Giles Hutchinson - Manufacturing, James Thomas - Mathematician & Software Engineer, Julia Kraus - Director of Accounts, Martyn Pitman, Helen Lundebye - Project Manager, Christine Kim - Project Manager
Agency: Smart Design
Creators: Andrew Chepaitis, Reed DeWinter, Elia Chepaitis, Hosea Jan Frank
Creators: Google Creative Lab; Google Marketing, India
Agencies: IDEO.org, DKT International
Creators: Joel Mangan - Senior Program Manager, IBM Corporate Citizenship; Sophia Tu - Senior Manager, IBM Corporate Citizenship; Natalie Dawe - Program Manager, IBM Corporate Citizenship; Carl Bales - Sr. Mobile and Cloud Developer, IBM Global Business Services; Fred Collins, PhD - Distinguished Engineer, IBM Global Business Services; Jennifer Whyte - Interaction Designer, IBM Watson Health; Kun (Maggie) Hu, PhD - Research Scientist: Public Health Research, IBM Research; John Boyer, MD - Tiger Team, IBM Global Business Services
Creators: Masuma Henry, Eric Croskey, Evan Chaney, Tom Dabson and Nick Alto
Agency: Artefact
Creators: Scott Austin Key - Co-Founder of Good Works Studio; Sam Brisendine - Co-Founder of Good Works Studio
Creators: Johnson & Johnson leads the platform. CI&T built out all aspects of the platform with ease of use as a primary objective (e.g., payments, responsive design). R/GA developed the creative design. Rabin Martin developed initial communication materials.
Agency: CI&T
Creators: Laura Scanlon, Director, TEGA - Girl Effect; Zoe Dibb, Senior Manager, Evidence - Girl Effect; Sarah Ramsey, Project Manager, TEGA - Girl Effect; Lucy Powell, Project Manager, TEGA - Girl Effect; 2CV; Maido
Creators: International Committee of the Red Cross, Philips Design, Philips Foundation
Creators: Olivia Muesse, Cecile Parker, Joshua Bruner, Emily King, Caleb Durenberger, Renato Valdes Olmos