Design will kill marketing, says Ikea’s former design chief
Marcus Engman is leaving Ikea to run a consultancy that convinces companies to spend their marketing budget on what matters: design.

Creators: Willow
Agency: IDEO
Creator: Lars Larsen, Head of Design; Mirko Ihrig, Lead Designer
Agency: Kilo
Creators: Eric Kinariwala, CEO and Founder of Capsule Pharmacy; Geoffroy Bablon, Product Lead at Capsule Pharmacy; Steph Goldberg, Business Operations at Capsule; Louis Vera, Senior Mobile Engineer at Capsule
Creator: Matthew Blum, Product Design; Lauren Meleney, Product Design; Matthew Crowley, Product Design; Max Johnson, Software Engineering; Kenneth Sweet, Industrial Design; Ben Stabler, Electrical Engineering
Creators: Giles Rhys Jones - what3words CMO; Ivan Pols - what3words Creative Director; Olivia Rzepczynski - what3words Head of Communications; Coenie Louw - Founder and Head of Gateway Health Institute; Lyall Sprong - Thingking (sign printer production); Chris Allen & Kate Mey - Allen Visuals (film production)
Creators: Clement Gallois, Benoit Collette, Aaron Tinling, Fernd van Engelen, Markus Wierzoch, Matthew Jordan
Agency: Artefact
Creator: Planned Parenthood
Firm: Small Planet
Creators: Rise Science
Agency: IDEO
Creators: Jennifer Clary, Michelle Vick
Creators: Neil Grimmer, Founder and CEO, and Habit’s team of of scientists, registered dietitians, nutritionists, technologists, chefs, food scientists, health coaches, designers, and business leaders
Creators: Melissa Martin, Design Manager; Sonia Koesterer, Principal Designer; Jeff Gaskill, Lead Engineer; Priyal Mehta, Senior Software Engineer II; Erica Horowitz, Senior Software Engineer; Malcolm Kane, Senior Software Engineer
Creators: Jeff Dunn, DO/MBA – CEO, Greg Cully – COO, Davin Hills-Lead Architect, Doug Peterson, RN – Director of Clinical Innovation, Sam Marten – Director of Product Management, Jason Topliff – Software Development Manager, Adam Jones – UX/UI, Kristy Blomquist, RN – Clinical Specialist, John Miller-Software Developer, Troy Norris-Software Developer, Adhithi Ravichandran-Software Developer, Adam Geoffrion-Software Developer
Creators: Zahra Ladak – Director of Product Management; Christina Wichiencharoen – Senior Product Manager; Brian D’Alessandro – Director of Data Science; Will Leszchuck – Senior Director of Engineering; Pedro Rubio – Engineering Manager; Judith Park-Ebeling – Senior Product Designer; Sebastien Monney – Senior Principal Product Designer
Creators: Eli Lilly and Company
Agency: IDEO
Creators: John Santopietro, MD, Chief Of Clinical Care, Behavioral Health; Manuel Castro MD, Medical Director of Behavioral Health Integration; Ann Somers Hogg, Director of Innovation; Martha Whitecotton, SVP of Behavioral Health Service Line; Erika Todd, AVP Behavioral Health Access; Jean Wright MD, Chief Innovation Officer
Creators: Mark Fishman, Novartis; Carl H. June, MD, Professor in Immunotherapy; Mark Hirons, CannonDesign; Myung Kim, CannonDesign
Creators: NYP OnDemand’s launch was the result of an exceptional collaboration across every major department at NYP. These departments include, but are not limited to, Operations, Legal, Finance, Information Technology, Strategy, Development, Communications, Compliance, Privacy, Global Services, Marketing, and Public Relations. In addition, NYP collaborated with its two affiliate medical schools, Columbia University College of Physicians and Surgeons, and Weill Cornell Medical School. At each step of the process, the providers at these two schools, as well as NYP, were engaged for input and feedback.
Creators: The work for this project was carried out by a cross-functional team of chemists and engineers with support and iterative feedback from expert surgeons that guided the development of material properties and final product configuration.