Design will kill marketing, says Ikea’s former design chief
Marcus Engman is leaving Ikea to run a consultancy that convinces companies to spend their marketing budget on what matters: design.

Creators: Wolff Olins Forest Young, Head of Design Lauren Liao, Head of Strategy Andy Dobson, Director of Technology Ada Mayer, Senior Designer Ben Gibbs, Senior Designer Elaine Lin, Designer External Partners Natalie Linden, Copywriter Ilan Beesen, Naming Frederico Phillips, 3D Designer Wilm Thoben, Coding Hunter Gatherer, Video
Agency: Wolff Olins
Agency: R/GA Sydney
Creators: Kris Cave, Reid Cherlin, Michael Deal, Taylor Dolven, Patrick Heij, Kaz Ishii, Tim Livezey, Abbey Lossing, Andrew Macfarlane, Allison McCann, Brian McGee, Isabella McKinley Corbo, Lucy Paynter, Joel Plosz, Kenton Powell, Grace Shin, Audrey Sims, Alex Stockton, Josh Tyrangiel, David Wardell, Leslie Xia
Creators: Zach Lieberman and the Google Data Arts Team
Creators: Sabella Flagg, Dave McColgin, Holger Kuehlne, Tom Dabson, Kevin Bleich
Agency: Artefact
Creators: Natasha Jen, art director and designer; Javier Arizu, designer; Veronica Hoglund, project manager.
Creators: Art Directors: Michael Bierut, Luke Hayman Designers: Hamish Smyth, Andrea Trabucco-Campos Project Managers: Ryan Smith, Tess McCann
Creators: Carlo Ratti: Director, Newsha Ghaeli: Project Lead, Wonyoung So: Web, Visualization, Xiaojiang Li: Green View Index Development, Ian Seiferling: Analytics & Environment
Creators: Geoff Cook - Partner; Min Lew - Partner, Creative Director; Arno Baudin - Design Director; Inva Çota - Senior Designer; Gina Shin - Designer; Jake Post - Director of Operations
Creators: Kevin Carvalho – Design system team lead; Kerry Hebert, Johan Rundberg and Kat Wang – Design system leads; Ranjit Nirmale – Design system advisor; Kevin Lee – Executive sponsor
Creators: Andrew Chepaitis, Reed DeWinter, Elia Chepaitis, Hosea Jan Frank
Creators: Jack Plant - Designer, Alex Bones - Designer, Alice Clifford - Designer, Rebecca Penmore - Designer, Robin Howie - Designer, Daniel Finn - Designer, Murry Hussain - Motion Designer, Oscar Cariss - Director, Simon Holmes - Head of Art, Al MacCuish - CCO, Kim Tarlo - Creative Director, Jack Keeling - Account Manager, Polly Keane - Account Director, Charlotte Burbridge - Account Executive, Emma Simmons - Business Director, Robert Punchard - Creative Operations Director, Anna Stephenson - Art Director, Mary Stephenson - Picture Research, Kristian Shiel - Editor, Luke Whiting - Editor, Ben Waters - Project Management, Vinay Chaudhri - Senior Strategist, Nimi Raja - Senior Strategist, Alex Molyneux - Creative, Wren Graham - Creative
Creators: Caroline Goodwin, Delivery Director; Andy Dobson, Technical Director; Campbell Butler, Design Director; Calle Enstrom, Senior Designer; Krisztina Matyi, Developer; Dylan Parry, Creative Copywriter; Julian Glander, Illustrator
Creators: Chris Milk, CEO Aaron Koblin, CTO Zach Richter, Creative Director Jona Dinges, Design Lead
Creators: Kent Marten, Senior Product Manager Tableau Spatial File Connector Team
Agency: Moving Brands, Creative Partner
Creators: Director, Emerging Technology: Boo Wong; Executive Creative Director: Rama Allen; Producer: Lauren Bickers; Senior Designer: Will Arnold; 3D Artist: Rachel Start; Developers: Mike Manh, Eric Renaud-Houde, Clay Budin, Noah Norman; Production Company: H&O A/V Partner: SenovvA Fabricator: Voll Inc. VFX & Design: The Mill Group
Agency: Ogilvy
Agency: R/GA
Creators: OP Team: Antti Suikkari, Product Owner; Petri Kortejärvi, Forest Service Manager; Teppo Pöllänen, Development Manager; Jaana Paananen, Service Designer, User Research; Tomi Leivo, Copywriter; Kauri Tervashonka, Growth Marketer; Pekka Vuorio, DevOps; Kyösti Viinamäki, DevOps; Elina Antila, Marketing Manager; Kristian Luoma, Director, Product Development; Masa Peura, Director; Bitcomp team: Jani Heikkilä, Product Owner (Forest Valuation System); Marko Salmi, Senior System Designer, Developer; Sanna Härkönen, R&D Manager, Forest Analysis Expert; Toni Hämeenniemi, System Designer, Developer; Juha Huuskonen, Senior System Designer, Developer; Kisko Labs team: Vesa Vänskä, Lead Developer; Virgil Mocanu, Backend Developer; Ville Ikonen, Frontend Developer; Henri Nikka, Designer
Creators: Will Miller, Design Director; Alibaster McDonald, Researcher; Kristin Lueke, Content Strategist and Copywriter; Matt Soria, Web Developer; Dawn Hancock, Account Lead and Managing Director
Agency: Firebelly
Creators: Paula Scher, art director and designer, and Jeff Close, designer
Creators: Emily Oberman, art director and designer; Christina Hogan, Alex Stikeleather and Deva Pardue, designers