Design will kill marketing, says Ikea’s former design chief
Marcus Engman is leaving Ikea to run a consultancy that convinces companies to spend their marketing budget on what matters: design.

Creators: Brogan Terrel, Senior Director Women's Training Apparel; Rachel Henry, Product Manager, Women's Training Apparel; Baron Brandt, Senior Designer Innovation; Megan Saalfeld, Communications Director
Creators: Local Projects Jake Barton - Principal and Founder; Keeli Shaw - Project Director; Oriol Ferrer Mesià - Lead Creative Technologist; Gal Sasson - Creative Technologist; Eric Mika - Creative Director; CJ DiMaggio - Creative Technologist; Rona Binay - Lead Graphic Designer; The Tech Museum Romie Littrell, Curator / Project Director - Health and Biotech; Anja Scholze, Biotech Experience Designer; Maryanne Mwangi, Project Manager; Dan Streelman, Interactive Exhibit Developer; Chris Wang, Senior Exhibit Designer; Don Pohlman, Vice President of Exhibits at The Tech Museum of Innovation; Jorge Sua, Senior Engineering Manager; Mike Drennan, Software Engineer; Ping Tang, Software Engineer; Emil So, Senior Engineer
Agency: Local Projects
Creators: Kevin Carvalho – Design system team lead; Kerry Hebert, Johan Rundberg and Kat Wang – Design system leads; Ranjit Nirmale – Design system advisor; Kevin Lee – Executive sponsor
Agencies: IBM Brand Experience & Design w/ Partners: Athletics, Atlason, Universal Everything, Man vs Machine, Ogilvy
Firms: Architects/Designer: Gensler; Contractor: Shanghai Construction Group; Local Design Institute: Tongi Architectural Design Group; Structural Engineer: Thornton Tomasetti; MEP Engineer: Cosentini Associates; Landscape Architect: SWA
Creators: Baiju Bhatt– Co-Founder and Co-CEO; Vlad Tenev – Co-Founder and Co-CEO; Chris O'Neil – Product Manager
Creators: The design of IEX and its launch in September 2016 was the result of a collaborative effort of engineers, programmers, designers, mathematicians and trading experts at IEX over the course of years. For example, the co-founders and early employees of IEX, led by CEO Brad Katsuyama, President Ronan Ryan, CTO Rob Park, and COO John Schwall, designed the first iteration of the speed bump, which was included in IEX’s off-exchange marketplace, which operated for over two years before the launch of the exchange. The quantitative strategy team, led by Dan Aisen and Allison Bishop, developed the IEX Signal, and the user experience team, led by Josh Blackburn, designed the IEX API. In the lead-up to the launch of the exchange in September 2016, the entire company – from Head of Product Adrian Facini to market operations and the regulatory and compliance teams – worked together to design, implement, and test every piece of the exchange to make sure it worked seamlessly and complied with all regulatory standards. It truly was a team effort, and the evolution of the exchange will continue to draw on expertise across the company moving forward.
Creators: The Allo team at Google
Creator: Levi Strauss & Co.
Creator: Dropbox Paper Design Team
Creators: Target Team: Casey Carl, Chief Innovation Officer; Todd Waterbury, Chief Creative Officer; Greg Nations Senior Group Manager, Target Creative - Digital + Interactive; Molly Dorgan, Senior Design Lead, Store Planning; Patricia Adler, Experience Design Manager; Adam Laskowitz, Senior User Experience Architect; Local Projects Team: Jake Barton, Principal; Marijana Wotton, Project Manager; Nathan Adkisson, Director of Strategy; Paul Hoppe, Senior Art Director; John Ryan, Interaction Designer; Nico Guillin, Architect; Nima Vakili, Physical Designer; Matt Felsen, Creative Technologist; Sundar Raman, Director of Creative Technology; Charles DiMaggio, Creative Technologist; Alex Marse, Creative Technologist
Creators: Oscar Hernandez, Wenhui Yu, John Francis, Aaron Ligon, Trisha Kothari, Nikila Sri-Kumar, Elliot Babchick, Patrick Reynolds, Reid Main, Anna Yan, Jan Rodriguez, Hector Monserrate, Jun Isaji, Garrett Schlesigner, Alex Favaro, Keegan Poppen, Helen Hastings, Barak Gila, Geoffrey YuHasker, Ken McAndrews
Creators: Lisa Lee, Dan Miyahara, Justin Nishiki
Creators: Sabella Flagg, Dave McColgin, Holger Kuehlne, Tom Dabson, Kevin Bleich
Agency: Artefact
Creators: Lyle Baumgarten – Technologist, Maria Apud Bell – User Researcher, Huishan Ma – Product Designer, Jonathan Rankin – Project Manager
Creators: Yves Behar - Chief Creative Officer, Qin Li - Design Director, Liam Adelman – Designer, Daniel Zarem - Designer , Guy Noren - Designer, Kristine Arth – Design Director, Christina Park - Lead Program Manager, Eric Oesterle – Designer, Naoya Edahiro – Designer, David Herman – Strategist
Creators: Stephan Guest, Senior Designer; Tony Bignell, VP Nike Sport Research Lab Footwear; Dr. Geng Luo, Nike Sport Research Lab Senior Researcher Biomechanics; Bret Schoolmeester, Senior Director of Global Running Footwear Fast; Helene Hutchinson, Senior Footwear Development Director
Creators: Oculus Design and Engineering teams
Creator: Google VR Team
Creators: Jung Tak, Senior Industrial Designer; Kristen Beck, Senior Industrial Designer; Amy Martin, Senior Interaction Designer; Michael Sundermeyer, Director of User Experience; Micah Collins, Group Product Manager; Phil Ly, Staff Mechanical Engineer; Robert Rose, Mechanical Engineer; Justin Wodrich, Mechanical Engineer
Creators: David Townsend, Director of Design; David Schultz, Head of Studio; Valeria Montrucchio, Design Lead; Raphael Bouchard, Design Lead; Renee Mascarinas, UX Designer; Zoe Padgett, Researcher and UX Designer; Jason Azares, UX Designer; Rose Peng, UX Designer; Carrie Curtin, UX Designer; Morgan Fritz, UX Designer; Jessica Gore, Front-End Developer and UX Designer; Rich Kam, Visual Designer; Eytan Davidovits, Visual Designer; Anna-Marie Panlilio, Researcher; Caroline Law, Researcher; Leila Johannesen, Researcher