Design will kill marketing, says Ikea’s former design chief
Marcus Engman is leaving Ikea to run a consultancy that convinces companies to spend their marketing budget on what matters: design.

Creators: James Dyson, Founder and Inventor Dyson engineers
Creators: Cindy Hsin-Liu Kao, Asta Roseway, Christian Holz, Paul Johns, Andres Calvo, Chris Schmandt. MIT Media Lab in collaboration with Microsoft Research
Creators: Biossance
Agency: Bartlett Brands
Creators: Mary Beth Laughton, SVP of Digital for Sephora, and the Sephora Innovation Lab
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Creators: Partner, Design: Jon Jackson Partner, Product Management: Rachel Bogan Partner, Technology: Tiago Luchini Principal Developer: Oliver Dore Senior Product Manager: Sarah Layng Design Director: Laura Pence Ambrose Assoc Design Dir: Lauren Shapiro Design Leads: Andi Cheung, Badrul Rupak, Rafael Marin Senior Designer: Lucas Teixeira Designers: Andrew McBride, Chris Nieri, Koji Takaki, Noah Boyle,Sam Hodges Principal QA: Neil Duggan Lead Developer: Edwin Toh Senior Developer: Sarah Mogin Developers: Estevão Lucas, Ira Santiago
Agency: Work & Co
Creators: CEO and Founder Bayard Winthrop, Chief Product Officer Robin Rice, American Giant design and product teams
Creator: Ryan Ringholz, founder and chief designer
Firm: PLAE
Creators: Aman Advani, Co-founder & CEO at Ministry of Supply; Gihan Amarasiriwardena, Co-founder, President & CDO at Ministry of Supply; Skylar Tibbits, Director at MIT's Self-Assembly Lab; Jarlath Mellett, Design Director at Ministry of Supply.
Creators: Roberto Crivello, Founding Partner & CEO; Douglas Babbit, Founding Partner & Strategic Advisor; Aydin Karavelioglu, Founding Partner & Head of Operations