Design will kill marketing, says Ikea’s former design chief
Marcus Engman is leaving Ikea to run a consultancy that convinces companies to spend their marketing budget on what matters: design.

Creator: Planned Parenthood
Firm: Small Planet
Creator: Dropbox Paper Design Team
Creators: Partner, Design: Joe Stewart Partner, Strategy: Mohan Ramaswamy Partners, Technology: Marcelo Eduardo, Tiago Luchini Technology Director: Oliver Dore Principal Developer: Andre Carvalho, Igor Oliveira, Zeh Fernando Dir, PM: Michael Evans Senior Product Manager: Scott Davis Design Director: Laura Pence Ambrose Design Leads: Rafael Marin Senior Designer: Joris Rigerl, Sojin Ouh Designers: Andrew McBride, Noah Boyle, Ryan Leitz, Paul Samples, Sang Kim Principal QA: Neil Duggan QA Analyst: Aniket Sharma Lead Developer: Allen Gleyzer Senior Developer: Andy Baudoin, Jefferson Delfes, Sarah Mogin, Vladmir Mitrovic Developers: Carlos Conejo, Gaston Figueroa, Nikolas Moya, Vitor Makoto
Agency: Work & Co
Creators: Oscar Hernandez, Wenhui Yu, John Francis, Aaron Ligon, Trisha Kothari, Nikila Sri-Kumar, Elliot Babchick, Patrick Reynolds, Reid Main, Anna Yan, Jan Rodriguez, Hector Monserrate, Jun Isaji, Garrett Schlesigner, Alex Favaro, Keegan Poppen, Helen Hastings, Barak Gila, Geoffrey YuHasker, Ken McAndrews
Creators: Daniel Nathrath, Founder and Chief Executive Officer, Ada; Dr. Claire Novorol, Founder and Chief Medical Officer, Ada; Dr. Martin Hirsch, Founder and Chief Scientific Officer, Ada; Rupert Adlmaier, Lead Designer, Ada; Marvin Rottenberg, Head of Marketing, Ada; Kirk Watson, Design Director, KBS Albion; Nick Pleydell-Pearce, Director of Product Design, KBS Albion
Firm: Ada Health
Creators: Rahul Shah, Christopher Goes
Creators: Production: Evan Dufour, Willa Gross, Bree Sullivan, Kenneth Sarita, Julie Basque; QA: Maybel Simpao, Carolyn Tambini; Strategy: Justyna Mach, Stephanie de Bodinat; Tech: Karthik Naini, James Cruz, Kimberlie Manuel, Ricardo Monteverde, Kiril Dimitrov, Richard Adem, Matthew Carver; UX: Allison Ball, Mike Lubey; Visual Design: Jessica Lee, Annie Zeng, Jeshurun Webb, Tania Lili
Firm: Code & Theory
Creators: Gadi Amit, Jaeha Yoo, Jenn Phannguyen, Erika Jack, Timmy Chau, Scott Thibeault
Firm: NewDealDesign, LLC
Creators: Kristhofer Vega, Jessica Amaya, Leonardo Posada, Daniel Correa, Simón Borrero, Jose Bonilla, Andrés Fernández, Isabella Zuluaga
Agency: Imaginamos
Creators: The Allo team at Google
Creators: Andrew Rivera, Olawale Oladunni, Meijia Gao, Dileep Dhakal, Juliet Monteleone, Chris Jochetz, Lena Yuan, Michael Selby, Jan Moorman, Charity Read
Creators: Google Creative Lab
Creators: Partner, Design: Diego Zambrano; Partner, Strategy: Mohan Ramaswamy; Director, PM: Steve Kuhn; Assoc PM: Nelson Kontogom; Design Director: Sarah Sampsel; Design Lead: Calvin Teoh; Sr Designers: Joris Rigerl, Lucas Teixeira
Agency: Work & Co
Creators: Sarika Dani, director of product, NBC News Digital Donna Mayo, dev manager, NBC News Digital Lori Hill, developer, NBC News Digital Cindy Bi, developer, NBC News Digital Melvin Rivera, senior UX designer, NBC News Digital Dominique Elkind, UX designer, NBC News Digital Ian Sager, editor, NBC News Digital Moritz Gimbel, VP of product, NBC News Digital Ashley Parrish, executive producer, TODAY Digital Victoria Kennedy, product manager, Huge Nicole Kuang, group director, editorial, Huge Brad Stell, group experience director, Huge Anton Doudarev, senior software engineer, Huge Joselito Corpus, senior project manager, Huge Austin Mahler, VP, client services, Huge
Creators: ~MoGA App Team~ Ralph Bishop, Design Director Joe Saavedra, Laura Juo-Hsin Chen, Dan Brewster, Kosta Krajcev, Nick Dangerfield ~Team Behind the Loop Dreams Exhibit ~ Jess Gilliam, Brand Creative Director Dani Newman, Director of the community Ari Spool, Community Curator Mark Miller, Brand team Dave Franzese, Brand team Brooke Bamford, Brand team Kyle Sauer, Brand team Jake Longoria, Brand team Noah Norman, Rob Ebeltoft, Zachary Kaplan, Executive Director, Rhizome Michael Connor, Artistic Director, Rhizome Julie Logan, Director of Brand Strategy Simon Gibson, Director of Marketing and User Acquisition ~ Artists ~ Jake Longoria, Sam Rolfes, LaTurbo Avedon, Lauren Pelc McArthur, Phyllis Ma, Katri Tikkanen, Nicole Ginellli, Julian Glander, Leon Denise, Damien D. Richard, Eno Swinnen, Stuart Wade, Dina Kelberman, Martin Onassis, Karan Singh, Jess Mac, Mattis Dovier, Zachary Scott, Winston Duke, James Kerr, Parker Jackson, John Fogarty, David Berrebi, Laura Brothers, Jacob Ciocci, Nicolas Sassoon, Yung Jake, Ann Hirsch
Creators: The Wealthfront Team
Creators: Lisa Lee, Dan Miyahara, Justin Nishiki
Creators: Sam Baker, Paul Hoover, Jon Mann, Daryl Tanghe, Mei Hsieh
Firm: Artefact
Creators: TurboTax Self-Employed Team
Creators: theSkimm
Creators: Olivia Muesse, Cecile Parker, Joshua Bruner, Emily King, Caleb Durenberger, Renato Valdes Olmos
Creators: Marc Anderson, Astrid Schirmer
Agency: Rainfall