Design will kill marketing, says Ikea’s former design chief
Marcus Engman is leaving Ikea to run a consultancy that convinces companies to spend their marketing budget on what matters: design.

Creators: Local Projects Jake Barton - Principal and Founder; Keeli Shaw - Project Director; Oriol Ferrer Mesià - Lead Creative Technologist; Gal Sasson - Creative Technologist; Eric Mika - Creative Director; CJ DiMaggio - Creative Technologist; Rona Binay - Lead Graphic Designer; The Tech Museum Romie Littrell, Curator / Project Director - Health and Biotech; Anja Scholze, Biotech Experience Designer; Maryanne Mwangi, Project Manager; Dan Streelman, Interactive Exhibit Developer; Chris Wang, Senior Exhibit Designer; Don Pohlman, Vice President of Exhibits at The Tech Museum of Innovation; Jorge Sua, Senior Engineering Manager; Mike Drennan, Software Engineer; Ping Tang, Software Engineer; Emil So, Senior Engineer
Agency: Local Projects
Creators: Target Team: Casey Carl, Chief Innovation Officer; Todd Waterbury, Chief Creative Officer; Greg Nations Senior Group Manager, Target Creative - Digital + Interactive; Molly Dorgan, Senior Design Lead, Store Planning; Patricia Adler, Experience Design Manager; Adam Laskowitz, Senior User Experience Architect; Local Projects Team: Jake Barton, Principal; Marijana Wotton, Project Manager; Nathan Adkisson, Director of Strategy; Paul Hoppe, Senior Art Director; John Ryan, Interaction Designer; Nico Guillin, Architect; Nima Vakili, Physical Designer; Matt Felsen, Creative Technologist; Sundar Raman, Director of Creative Technology; Charles DiMaggio, Creative Technologist; Alex Marse, Creative Technologist