Design will kill marketing, says Ikea’s former design chief
Marcus Engman is leaving Ikea to run a consultancy that convinces companies to spend their marketing budget on what matters: design.

Creators: Target Team: Casey Carl, Chief Innovation Officer; Todd Waterbury, Chief Creative Officer; Greg Nations Senior Group Manager, Target Creative - Digital + Interactive; Molly Dorgan, Senior Design Lead, Store Planning; Patricia Adler, Experience Design Manager; Adam Laskowitz, Senior User Experience Architect; Local Projects Team: Jake Barton, Principal; Marijana Wotton, Project Manager; Nathan Adkisson, Director of Strategy; Paul Hoppe, Senior Art Director; John Ryan, Interaction Designer; Nico Guillin, Architect; Nima Vakili, Physical Designer; Matt Felsen, Creative Technologist; Sundar Raman, Director of Creative Technology; Charles DiMaggio, Creative Technologist; Alex Marse, Creative Technologist