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2006 Customers First Awards

2006 Customers First Awards

Companies That Love Their Customers

2006 Customers First Awards

On With the Show!

The winners of Fast Company's 2006 Customers First Awards transform ordinary transactions into entertaining experiences -- delighting customers and showing everyone else the way.

This special online section builds on Fast Company's September 2006 cover story on the winners with more winners and lots of multimedia. Find out who else we think is worthy of a mention, hear directly from some of the winners in podcast interviews, and take a look through our slideshows.

And let us know what you think about customer service. For the first time, has built a special database to capture your votes and your experiences. Scroll down for the Customers First rating and commenting tool and weigh in on companies and their customer service. Browse through the ones we've included or add a new listing of your own.


The Enlightenment of Richard Branson
In a world where companies routinely bedevil customers, the Virgin chief is an angel, because he truly puts customers first.

Lewis Black Feels Our Pain
Our customer-service curmudgeon suffers for all of us--but not in silence.

Basic Training
There are no shortcuts on the road to a great experience.

Grand Masters
Past winners share their customer service experiences.