In 2013, former Gilt.com executives Shan-Lyn Ma and Nobu Nakaguchi launched online wedding company Zola. The brand’s first product was an e-commerce wedding registry. Couples could select products that would be shipped at the time, and place, of the couples’ choosing. But since those early days, Zola has created a range of free tools that helps the couple throughout their wedding planning process. It now offers wedding websites, to-do lists, and guest list managers, which are all conveniently integrated with the registry. In 2018, the Zola launched paper save-the-dates and invitations. In 2019, it launched its first brick-and-mortar pop-up that included a machine that would create 3D cake toppers that looked exactly like the bride and groom, as well as a CBD lounge to help the couple relax. Since launch, Zola has received six rounds of investment, resulting in a total of $140.8 million in funding.