Most Innovative Companies


Since launching in 2005, YouTube has played a central role in democratizing video distribution. Today, anyone can launch their own YouTube channel—and potentially become a megastar, without the help of Hollywood studios, networks, or agents. YouTube makes money by selling advertising and sharing revenue with creators who choose to monetize their videos. It also offers YouTube Red, a $9.99-a-month ad-free subscription.

In recent years, the Google-owned platform has turned its lens on 360-degree video, virtual reality, and live streaming. Much like Hulu, Netflix, and Amazon, YouTube has been investing in original programming, some of which is bundled exclusively with its Red subscription tier. Through its YouTube Spaces studio locations around the world, YouTube offers creators of all stripes the chance to film their projects with professional gear, including cameras that shoot immersive, 360-degree videos.

2017: Video
2016: Video
2014: Music
2011: Video
users: 1 billion monthly
headquarters: San Bruno, California