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Most Innovative Companies

Yeti

Founded in 2006 by outdoorsmen brothers Ryan and Roy Seiders, Yeti makes tough, durable, and simply designed, high-end coolers and other outdoor equipment, and the products have found a cult consumer base beyond the fishing and hunting set. A big part of that has been Yeti's artful approach to content, with a long-running "Yeti Presents . . . " short film series that profiles everyone from ski bums to fly fishermen, hunting dogs to surfers, in such a way that celebrates the lifestyle--and, by extension, the brand.

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headquarters: Austin, TX
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