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Yelp always excelled at half the retail experience: browsing. For its 117 million monthly users, the online service offers user-generated opinions on local restaurants, doctors, you name it—47 million reviews and counting. But when users wanted to buy something, Yelp was no help. No longer. "We're finding new ways to bridge the online and offline world," says Mike Ghaffary, vice president of business development.
50 Most Innovative Companies 2017