WWE is a global media company that creates entertainment around professional wrestling, delivering it to fans on a multitude of platforms. Its over-the-top streaming service, WWE Networks, offers over 1.5 million super fans--who pay $9.99 a month--access to live and original content, as well as nearly 10,000 hours of video-on-demand programming. WWE was one of the first entertainment companies to recognize the power of 24/7 programming that reaches consumers where they watch. Live events like WrestleMania are no longer behind-the-ropes spectacles available just to pay-per-view fans but are live-streamed over the WWE Network. In 2017 this strategy helped WrestleMania 33 reach over 1.95 million fans on the WWE Network alone, making it the most watched WrestleMania in history. WWE Network also became the fastest-growing part of WWE’s business since it launched in February 2014, transforming a pay-per-view business that generated between $80 million and $90 million annually into a growing business producing more than $200 million in annual revenue.
WWE Network has also expanded the company's reach into more than 180 countries. It launched in China in 2017, on the Chinese streaming site PPTV. WWE pursues a localized strategy in major markets. In 2017, it debuted weekly programs for its customers in India and the Middle East. WWE Sunday Dhamaal in Hindi and WWE Wal3ooha in Arabic feature highlights of Raw and SmackDown.