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China's tourism market is booming, generating more than $500 billion last year and poised to more than double, to $1.2 trillion, by 2023. Mei Zhang's WildChina caters to China's new class of high-end domestic tourists, bringing to life previously inaccessible parts of the vast country. Instead of large-group packaged tours that, Mei says, "overwhelm the destination rather than letting the traveler be overwhelmed by the destination," her boutique agency takes small groups on highly customized adventures with knowledgeable guides.
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