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Most Innovative Companies

Wieden+Kennedy

The World's Most Innovative Companies 2018

Built on a foundation of its advertising work for Nike over the last 35 years, Wieden+Kennedy has become synonymous with iconic campaigns. While flashy digital and social media campaigns may grab more headlines in today’s advertising world, there’s still plenty of innovation happening around good ol’ fashioned TV commercials—and agency Wieden+Kennedy is a master of the craft. The firm continued its run of compelling work for Nike, including June 2016’s “The Switch” (in which soccer star Cristiano Ronaldo swaps bodies with a British teen) and the Swoosh’s uplifting “Unlimited” campaign around the 2016 Rio Games in August, which featured an 86-year-old nun triathlete and America’s first transgender Olympian. Wieden+Kennedy also made great work for Secret: Its “Raise” ad in April 2016 somehow made a deodorant commercial feel like an anthem for equal pay. In 2018, W+K is taking its creative legacy far beyond the 30-second TV ad. That includes an ambitious project called Breaking2, documenting Nike's challenge to build a shoe that would help marathoners break the two-hour barrier. The campaign includes a full-length doc from NatGeo. The company includes a tech division called The Lodge that helped build Nike's new custom sneaker innovation lab, and a VR training experience for KFC.

Data
staff: 1,100
headquarters: Portland, Oregon
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