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While flashy digital and social media campaigns may grab more headlines in today’s advertising world, there’s still plenty of innovation happening around good ol’ fashioned TV commercials—and agency Wieden+Kennedy is a master of the craft. The firm continued its run of compelling work for Nike, including June 2016’s “The Switch” (in which soccer star Cristiano Ronaldo swaps bodies with a British teen) and the Swoosh’s uplifting “Unlimited” campaign around the 2016 Rio Games in August, which featured an 86-year-old nun triathlete and America’s first transgender Olympian. Wieden+Kennedy also made great work for Secret: Its “Raise” ad in April 2016 somehow made a deodorant commercial feel like an anthem for equal pay.

50 Most Innovative Companies 2017


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