Founded in 2009, WeTransfer is a file-sharing platform with offices in The Netherlands and Los Angeles. Users hail from 195 countries and send an estimated one billion files a month. WeTransfer’s calling card is its simple UX—cofounder Bas Beerens wanted the platform to be “simple enough for your parents to use.” It also features beautiful full-bleed images, ranging from advertisements to artwork that WeTransfer curates and publishes for free, upping its credibility in the creative community. Of the company’s 40 million active users, 75% of them identify as creatives. Its revenue model is split between ads and subscriptions, with premium users able to send up to 20GB (regular uses are limited to 2GB). In 2014, WeTransfer bootstrapped itself to profitability. Now the company is expanding under the leadership of former Amazon director Gordon Willoughby. Its goal? To capture more of the creative market, not just the people sharing files. In 2017, WeTransfer released an app that’s meant to be a mood board for different media types, whether images, stories, videos, or something else—a sort of multimedia Pinterest. It also commissions original art, photography, and music. Those projects are shared on the website WePresent, which also has stories about creativity. In 2018, WeTransfer expanded its arsenal of creativity tools by acquiring two popular apps: Paper, a sketching app, and Paste, which helps teams collaborate on presentations.