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Most Innovative Companies

Wendy's

Ohio-based fast food chain Wendy’s uses its irreverent Twitter account to engage with its fans and haters in real time. Their formula, which combines a consistent, conversational, sassy voice with topical, relevant humor and playful sarcasm has been a hit--in 2017 the company set an all-time retweet record demonstrating the value and power of organic interactions with customers on Twitter. Wendy’s has won 17 Cannes Lions awards in 2017 and 2018 for campaigns centered around social media initiatives.

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