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Most Innovative Companies

Wealthfront

Many wealth management tools are built with the assumption that customers will want to “set it and forget it” until retirement. Not Wealthfront. The Redwood City, Calif.-based company encourages its customers to experiment with life scenarios (retiring early, paying for college, buying a home) on an ongoing basis using its interactive online tools. The trade-off is that Wealthfront customers don’t have access to human financial advisors--but they don’t seem to mind. As of January 2018, the company had attracted $9.5 billion in assets under management, putting it in the same league as rival Betterment. 

Lists
2018: Finance
2011: Finance
Data
headquarters: Redwood City, CA
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