In 2017, Wayfair, one of the world's largest online home furnishings and decor stores, launched View In Room 3D, an augmented reality app through which customers can browse products and get a better sense of furniture dimensions. The goal, says Wayfair cochairman Steve Conine, "is to make it easier to shop for your home—from your home." It's not the first time Wayfair has entered the tech-enhanced online shopping space. In 2016, it launched Patio Playground, a VR app for the Oculus Rift designed to let customers get a virtual view of how furniture from the company's catalog might look by placing them in an idyllic lakeside patio. The tool allows users to rearrange furnishings as much as they like. It's based on the company's 3D scans of products from its catalog and the integration of those items into a VR experience. As with similar AR apps, the idea is to allow users to visualize furnishings and other decor in their own homes in a way that simply hasn't been possible in the past without actually purchasing.