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Most Innovative Companies

Wattpad

The World's Most Innovative Companies 2017

When it launched in 2006, Toronto-based storytelling site Wattpad primarily published fan fiction—and the social nature of fan-generated stories empowered its monthly audience of more than 45 million people to become highly engaged users. Now, Wattpad has become an integral cog in entertainment marketing, evolving from sharing stories between fans to sharing stories with and for Hollywood by means of social campaigning (Wattpad recently worked with TV networks to promote shows such as Jane the Virgin). And, following the success of a Wattpad author whose story was optioned by Paramount, the site launched Wattpad Studios, an in-house production company dedicated to finding similar hits and eventually becoming a content feeder with Wattpad-inspired stories. The first example ahead is TNT’s Tales from the Crypt, which will invite Wattpad users to engage on social media and submit story ideas to be adapted for the show.

Lists
Data
users: 45 million users
headquarters: Toronto, Ontario
Wattpad On The Web
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