Most Innovative Companies


Super-agent Casey Wasserman’s L.A.-based sports marketing and management outfit has created a large and novel platform at the intersection of athletes, brands, and social media. The agency is striking a new breed of deals for hundreds of its 1,500 athletes, broadcasters, and coaches, which include Russell Westbrook, Anthony Davis, and around 100 other NBA players. Brands, some of which Wasserman also represents, pay athletes to create and distribute content to their vast social followings, like any other media outlet. Wasserman is also able to arrange branded partnerships for its athletes through Cycle, a media company spun out by the marketing agency Laundry Service, which Wasserman acquired in 2015. 

2017: Sports
2016: Media
headquarters: Los Angeles, California