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Most Innovative Companies

Warner Bros.

Warner Bros is a legendary Hollywood movie studio. In 2018, it produced several hits in ways that are unconventional in these superhero, blockbuster-dominated times. It successfully made and marketed mid-budget movies such as Crazy Rich Asians and A Star is Born. In particular, its marketing campaign for CRA was very savvy, tapping into the typically underserved Asian market and teaming up with influencers in the community to create a viral sensation before the movie was even released. Also, both of these films were released during months not usually associated with breakout hits: August and October, respectively.

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2014: Hollywood
2012: Gaming
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headquarters: Burbank, California
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