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Company | Profile

Warby Parker

Warby Parker is an American e-retailer of sunglasses and prescription eyeglasses that also has 20 physical retail locations. Launched in 2010, the company opened its first standalone store in 2013. And while Warby may be known for its try-at-home packs of inexpensive hipster-approved frames, it was founded to "build a business that could solve problems instead of creating them." To that end, the company partners with nonprofits to train people to provide eye exams and sell glasses in their own communities. Closer to home, the NYC-based brand has pledged to donate approximately 20,000 pairs of glasses to local students in need over the next four years. The company hopes to roll out similar programs across the United States.

The company's competitive advantage in 2016:

Lucrative partnerships, including with VisionSpring and NYC

The biggest challenges standing in this company's way in 2016:

Continuing to face off against industry giant Luxottica

What to look out for:

Expanding its brick and mortar stores
Investing in tech to help people conduct eye exams with their phones

Social media handles:

Facebook: Facebook.com/warbyparker
Twitter: @WarbyParker
Pinterest: Pinterest.com/warbyparker
Tumblr: warbyparker.tumblr.com
G+: +warbyparker

50 Most Innovative Companies 2016

Data

competition
Coastal, Zenni Optical, Fetch Eyewear, EyeBuyDirect
people
Cofounder and Co-CEOs Neil Blumenthal and Dave Gilboa; Cofounders Andrew Hunt and Jeffrey Raider
valuation
$1.2 billion
public or private
Private
profitable
No
staff
500
headquarters
New York, NY

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