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Most Innovative Companies

Vitruvi

Founded in 2014, Vitruvi offers a new take on the mostly dormant $7 billion essential oil industry. The brand’s luxe reimagining of the age-old aromatherapy ritual includes sleek ceramic diffusers and vials stamped with chic, minimalist lettering.

For many retailers, including Sephora, Goop, Nordstrom, and Anthropologie, Vitruvi is the first essential oils company they have carried. It is now carried by over 300 retailers embracing the mainstream wellness trend.

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2019: Beauty
Vitruvi On The Web
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