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Most Innovative Companies

Virgin America

The World's Most Innovative Companies 2016It looks like Google really does know everything. California-based airline Virgin America partnered with the tech behemoth (and agency Eleven) to turn interactive bus shelters into portals that show users the cabin view from any spot on each of the company's Airbus A320s. The outdoor touchscreens appeared in Dallas, Los Angeles, New York, San Francisco, and Washington D.C.--and the corresponding Google Street View tool can be used online, too.

But it's more than a cool parlor trick. Virgin America VP of brand marketing and communications Abby Lunardidi wants users to walk away with a sense of the consistency involved in flying with Virgin. "Most airlines promote new products and services that may in reality only be available on a small portion of their fleet," Lunardini says. "So travelers may see a flashy looking product in an advertisement, only to board their flight from Newark to California to discover they're now stuck eating peanuts and staring at a 1980s era cloth seatback for the next five and a half hours." Not the case with Virgin, whose consistency fuels its accolades.

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