In 2014, British startup Unmade developed technology that would allow customers to make customized knit garments in-store. But it soon became clear to cofounder and CEO Hal Watts that the bigger market opportunity was in creating a customization platform that would enable large apparel companies to create personalized, on-demand products in their own manufacturing facilities. This could help cut down on the amount of unsold inventory—an estimated 15% of all goods produced—churned out by the fashion industry, much of which ends up in landfills or is incinerated. After being installed in a brand’s factory machinery, Unmade's software tracks everything from the unique design of a product to where it will be shipped, and aggregates orders to determine the optimal production schedule. By making a product only after it has been purchased, brands are able to cut down on waste and lower the cost of customized goods. The company currently has five partners and expects to install its software in 20 factories for 12 additional brands by the end of 2019.