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Most Innovative Companies

Universal Studios

Universal Studios is an American film studio based in California, part of Hollywood's "Big Six" studios. Universal, often stylized as Universal Pictures, is owned by the cable conglomerate Comcast and is one of the oldest movie studios in the world (it was founded in 1912). Today, the studio has fully embraced social media and other digital platforms to help promote its slate of films--from broadcasting red carpet events to creating the world's first Snapchat ad to engaging with writers on Wattpad. And the company's attention to marketing is paying off--its global box office of $6.9 billion was the highest grossing year for any studio in history, and it broke records when it reached the $5 billion mark at the box office in July--the fastest sprint to that milestone of any studio in history. Much of that success comes from a willingness to try everything and a culture that integrates digital into the front end of releases, rather than tacking it on as an afterthought. That means marketing can start during production, as it did with Pitch Perfect 2's Snapchat channel, and continue beyond opening weekend on the strength of original content. One of the farthest-reaching campaigns Universal Studio launched was the "Straight Outta Somewhere" meme generator in tandem with the release of Straight Outta Compton in 2015. The generator collected 6 million downloads and likely contributed to the movie becoming the highest-grossing music biopic of all time. 

Awards
Data
valuation: Comcast: $133.9 billion
public or private: Comcast, its owner, is public
headquarters: Universal City, CA
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