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Most Innovative Companies

Universal Standard

While 68% of American women fall into the plus-size category of size 14 and above, the fashion industry has often failed to take the needs of these customers into consideration. Universal Standard cofounders Alexandra Walman and Polina Veksler were frustrated that so many mainstream fashion brands did not make clothes over size 12, and plus-size brands didn’t often create outfits that were in fashion or high quality. In 2016, they set out to change this with a new brand, Universal Standard, that creates sleek, on-trend pieces for urban women sizes 10 to 28. In addition to the aesthetics, the brand uses a very deliberate design process that involves multiple fit models, so that the garments are flattering and well-fitted on the bodies of curvier women.

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2018: Style
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headquarters: New York, NY
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