Unity Technologies made its name as the world's leading game engine, helping artists and developers in the gaming world render 3D worlds in real time.
In 2018, though, Unity expanded its purview, bringing its technology to new industries such as automotive, film, and architecture, engineering, and construction. Real-time 3D development is is now being used to change vehicle design and the car-development process. Film and TV studios are using Unity to manage production virtually. It's also helping such advances as real-time augmented reality facial capture.
When it comes to making virtual or augmented reality content, there are no companies with technology as far-reaching as Unity. As the world’s leading game engine, used by studios and developer to create 2D and 3D video games that reach 770 million users, Unity’s technology is at the heart of 75% of all VR and AR content, including games like Pokémon Go, Facebook Spaces, Superhot VR, and VR art tools Quill and Tilt Brush. It’s now using these capabilities to help Apple and Android developers create better AR experiences. In 2017, Unity worked with Google on the ARCore Launch, giving developers the tools to easily create AR experiences for Android devices, as well as add AR to existing Android apps to help drive user engagement and revenue growth. The company helped Apple with the ARKit Launch, enabling developers to create AR content for iOS.